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    Director of Product Marketing - Atlanta, United States - ZS

    ZS
    ZS Atlanta, United States

    1 week ago

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    Permanent
    Description
    ZS is a place where passion changes lives. As a management consulting and technology firm focused on transforming global healthcare and beyond, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping solutions from start to finish. At ZS, we believe that making an impact demands a different approach; and that's why here your ideas elevate actions, and here you'll have the freedom to define your own path and pursue cutting-edge work. We partner collaboratively with our clients to develop products that create value and deliver company results across critical areas of their business including portfolio strategy, customer insights, research and development, operational and technology transformation, marketing strategy and many more. If you dare to think differently, join us, and find a path where your passion can change lives. Our most valuable asset is our people. At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems—the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.

    ZS's Corporate Enterprise Functions operate the firm's core internal functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee.

    DIRECTOR, PRODUCT MARKETING

    As the director of product marketing, you will play a pivotal role in shaping the go-to-market strategy and messaging for our platform and product offerings. You will work closely with firm leadership, product managers and sales, while leading a team of talented marketers to develop and execute marketing activities that resonate with our target audience, drive demand, and ultimately contribute to the growth and success of ZS.

    Roles/Responsibilities:

  • Develop cohesive marketing plan and strategies that successfully positions platform and product offerings for growth.
  • Stay abreast of industry trends, emerging technologies and competitive developments, providing insights and recommendations to inform platform and product roadmap decisions and future marketing strategies.
  • Leverage customer satisfaction, win/loss analysis, competitive landscape and industry trends to develop competitive platform and product positioning, messaging and differentiation strategies.
  • Collaborate with product management to develop competitive need/gap analysis, align platform/product roadmaps and pricing strategy.
  • Collaborate closely with cross-functional teams including product management, sales, and customer success to ensure portfolio alignment and drive product success throughout the lifecycle.
  • Create compelling messaging and positioning that effectively communicates the value proposition of our platform and product offerings to various target audiences.
  • Oversee the creation of marketing collateral, sales enablement materials, customer case studies, and other content to support demand generation, lead nurturing, and sales conversion efforts.
  • Develop and execute go-to-market plans for new product launches, working closely with product management to drive successful product introductions and adoption.
  • Track and analyze key performance metrics to assess the effectiveness of marketing campaigns, optimize strategies and drive continuous improvement.
  • Manage the hiring, development, and retention of product marketing talent; provide day-to-day leadership and direction to product marketing team.

    • Background/Experience:

  • Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.
  • 15+ years of experience in product marketing roles within platform or product companies, with a proven track record of success in driving product awareness, demand generation, and revenue growth.
  • Deep understanding of platform and SaaS business models, market dynamics, and customer needs, with the ability to translate technical features into compelling benefits.
  • Strong leadership skills with experience managing and mentoring high-performing marketing teams.
  • Excellent strategic thinking and problem-solving abilities, with a data-driven approach to decision-making.
  • Exceptional communication skills, with the ability to articulate complex concepts clearly and effectively to both technical and non-technical audiences.
  • Proven ability to collaborate effectively with cross-functional teams and influence stakeholders at all levels of the organization.
  • Experience working in fast-paced, dynamic environments with the ability to adapt quickly to changing priorities and market conditions.

    • Organizational Interlocks

  • Portfolio marketing
  • Product management
  • Business unit leaders, industry leaders
  • Campaign marketing, digital marketing, content team, demand center
  • Corporate communications
  • Sales (leaders, first-line managers, direct and indirect sellers, enablement/training, operations)
  • Partner marketing
  • Legal
  • Finance
    • Perks & Benefits: ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth and professional development. Our robust skills development programs, multiple career progression options and internal mobility paths and collaborative culture empowers you to thrive as an individual and global team member.We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
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