Joseph Allen

Marketing and Brand Strategy leader with over a decade of experience transforming companies into high-value, beloved brands. Leading robust brand strategy, brand analysis, creative strategy, positioning, and go-to-market initiatives that drive growth, enhance market position, and solidify brand reputation. Along with leading cross-functional teams that go above and beyond to deliver high-quality work.

Marketing Director & Brand Strategy Lead | S. Marlowe                                                           2010-Present

Oversee brand strategy, creative strategy,  market research, lead generation and business intelligence efforts. Leading associated teams through the development of solutions to business challenges. 

• Spearheaded development of brand IP responsible for 120% increases  in lead generation quality.
• Led content creator team that produced 90% of the top-performing marketing content.
• Created content marketing strategies responsible for 3x increases in customer retention.
• Developed creative campaigns contributing to 5x increases in monthly new business.
• Implemented brand positioning  initiatives which delivered 80% increases in brand consideration and 2x increases in brand reputation.
• Optimized marketing budgets, contributing to sustained Annual Recurring Revenue.

Lead Content Developer | S. Marlowe                                                                                          2013-Present

Lead content development and content marketing initiatives, collaborating with subject matter experts and journalists to develop campaigns for clients and establish them as thought leaders.

• Led email marketing campaigns with an 80% opt-in rate and 60% open rates.
• Developed and managed paid media campaigns resulting in a 10% conversion rate and 5x increases in site traffic.
• Created a multi-platform content production and distribution network, enhancing client brand engagement by 10x and tripling revenue streams.
   

Calhoun College | CIS  2005-2007

Athens Sate University | CS 2007-2009