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    Product Marketing Manager - Atlanta, United States - MRI Software

    MRI Software
    MRI Software Atlanta, United States

    3 weeks ago

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    Description


    As a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our product.

    You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.

    In your role as a Product Marketing Manager, you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.


    Duties/Responsibilities:

    Product positioning and messaging:
    develop and maintain differentiated positioning and messaging for the products and solutions in your segment. Understand and document key business and technical benefits for buyers.


    Sales enablement:

    communicate the value proposition of the products in your segment to the Sales team and develop sales tools that support the selling process of your products.

    This includes externally facing content such as PowerPoint presentations, brochures and data sheets, as well as internally facing content such as competitor cheat sheets and other training materials.


    Product launches:
    serve as the Marketing lead for all new product launches, upgrades and releases in your segment. Develop Marketing launch plan with relevant team members, and project manage Marketing related launch activities. (This aspect will be further defined in accordance with MRI's implementation of the SiriusDecisions PMM framework.)

    Demand generation & content creation:
    provide input into demand generation and campaign planning for your segment. Advise on thought leadership content to support campaigns, including white papers, eBooks, blogs, webinars and more.


    Market intelligence:
    develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment.

    Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them Share relevant information with Product Management, Sales and other Marketing team members.


    Lead Internal and External Enablement:

    create content for and lead internal training on new products and features, client-facing webinars and meetings, breakout sessions at our annual user conference, Ascend, and run point on cross-functional meetings and collaboration to support all effortsPreferred Skills/Abilities: Experience in leading go-to-market initiatives with cross-functional collaborationExperience working closely with product management teamsExperience in SaaS environment requiredExperience in PropTech industry preferredExperience in Salesforce, Pardot, Seismic, Klue, and PowerBI preferredOur total rewards may include: Health, Dental, and Vision Insurance Plan Options 20 Days - Paid Time Off401K, includes matching & RothFlexi Any-Day (knock 2.5 hours off of your day 6 (six) times a year) 11 Paid Holidays Tuition Reimbursement Pet InsuranceUnique perks such as a wedding limo, giveaways, holiday-themed celebrations, service awards, and much more..

    Variety of community engagement opportunities & charitable donation matchesMRI Software named a 2023 Top Workplace by NorthCoast 99MRI Software delivers innovative applications and hosted solutions that free real estate companies to elevate their business.

    Our flexible technology platform, along with an open and connected ecosystem, allows us to meet the unique needs of real estate businesses, from property-level management and accounting, to investment modeling and analytics for the global commercial and residential markets.

    With nearly five decades of expertise and insight, we have grown to include offices in across the United States, the United Kingdom, Hong Kong, Singapore, Australia, South Africa, New Zealand, Canada, and India, with over 3000 team members to support our clients and their unique needsMRI Software is proud to be an Equal Employment Opportunity Employer.

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