Product Marketing Manager - Atlanta, United States - MRI
Description
Product Marketing Manager page is loadedProduct Marketing Manager
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locations
Atlanta, Georgia Office
US Remote
Cleveland, Ohio Office
time type
Full time
posted on
Posted 3 Days Ago
job requisition id
R
As a Product Marketing Manager, you will be a leader on the team responsible for telling the world (and company) the story of our product.
In your role as a Product Marketing Manager, you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.
Duties/Responsibilities:
Product positioning and messaging:
develop and maintain differentiated positioning and messaging for the products and solutions in your segment. Understand and document key business and technical benefits for buyers.
Sales enablement:
communicate the value proposition of the products in your segment to the Sales team and develop sales tools that support the selling process of your products.
This includes externally facing content such as PowerPoint presentations, brochures and data sheets, as well as internally facing content such as competitor cheat sheets and other training materials.
Product launches:
serve as the Marketing lead for all new product launches, upgrades and releases in your segment. Develop Marketing launch plan with relevant team members, and project manage Marketing related launch activities. (This aspect will be further defined in accordance with MRI's implementation of the SiriusDecisions PMM framework.)
Demand generation & content creation:
provide input into demand generation and campaign planning for your segment. Advise on thought leadership content to support campaigns, including white papers, eBooks, blogs, webinars and more.
Market intelligence:
develop and maintain a detailed understanding of industry trends, competitor capabilities and customer needs in your market segment.
Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them Share relevant information with Product Management, Sales and other Marketing team members.
Lead Internal and External Enablement:
create content for and lead internal training on new products and features, client-facing webinars and meetings, breakout sessions at our annual user conference, Ascend, and run point on cross-functional meetings and collaboration to support all efforts
Preferred Skills/Abilities:
Experience in leading go-to-market initiatives with cross-functional collaboration
Experience working closely with product management teams
Experience in SaaS environment required
Experience in PropTech industry preferred
Experience in Salesforce, Pardot, Seismic, Klue, and PowerBI preferred
Our total rewards may include:
Health, Dental, and
Vision Insurance
Plan
Options
20 Days - Paid Time Off
401K, includes matching & Roth
Flexi Any-Day (knock 2.5 hours off of your day 6 (six) times a year)
11 Paid Holidays
Tuition
Reimbursement
Pet Insurance
Unique perks such as a wedding limo, giveaways, holiday-themed celebrations, service awards, and much more...
Variety of community engagement
opportunities &
charitable donation matches
MRI Software named a 2023 Top Workplace by NorthCoast 99
MRI Software delivers innovative applications and hosted solutions that free real estate companies to elevate their business.
Our flexible technology platform, along with an open and connected ecosystem, allows us to meet the unique needs of real estate businesses, from property-level management and accounting, to investment modeling and analytics for the global commercial and residential markets.
With nearly five decades of expertise and insight, we have grown to include offices in across the United States, the United Kingdom, Hong Kong, Singapore, Australia, South Africa, New Zealand, Canada, and India, with over 3000 team members to support our clients and their unique needsMRI Software is proud to be an Equal Employment Opportunity Employer.
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