Director, Marketing - Irvine, United States - Taco Bell

Description

Taco Bell was born and raised in California and has been around since 1962.

We went from selling everyone's favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe.

We're not only the largest Mexican-inspired quick service brand (QSR) in the world, we're also part of the biggest restaurant group in the world: Yum Brands .

Much of our fan love and authentic connection with our communities are rooted in being rebels

with a

cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn't been done before... we will continue to be inclusive, bold, challenge the status quo and push industryboundaries.

We're a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we're at it.

We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we're Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job:

The Marketing Director is an exciting role that will oversee the marketing strategy for Taco Bell Latin American & the Caribbean (LA&C).

This role is responsible for building the future of the brand in the region, driving Taco Bell's unique culture, while acting as a brand ambassador and a key influencer.

This role will have a direct report as well as be responsible for coaching and supporting marketing leads across the region.

This person must be a strategic, commercial, and conceptual thinker who can hit the ground running, create immediate impact and take Taco Bell LA&C on the next step in its exciting journey.

The Marketing Director will report to the General manager of Taco Bell LA&C, sit on the LA&C Leadership Team and work closely with Taco Bell's International CMO.

The Day-to-Day:
Deliver bold vision to grow brand across multiple countries. Inspire and influence vision to cross-functional leadership and franchisee partners.
Create regional marketing strategy to drive topline sales

Lead the Regional Marketing Fund:
drive development and alignment of regional calendar including product innovation, manage budget, organize and host regional meetings.

Build and sustain strong franchise relationships; build capability with their teams to drive business growth and profitability via development of targeted marketing plans.

Understand local cultures and consumer behaviors to build brand awareness, relevance, and affinity
Collaborate with Technology teams to develop and implement best in class digital consumer experiences
Lead the brand launch in new markets across LA&C via consumer research, brand strategy, menu development and launch campaigns
Actively coach and develop direct report; promote culture of collaboration and recognition
Extensive (50%+) international travel to perform market visits and franchise meetings as needed
Is This You?
Highly motivated individual with a passion for driving results and transformational change
Big, strategic thinker who isn't afraid of getting involved in the details
Inspirational leader with proven ability to influence, collaborate and build strong relationships with internal and external teams
Bachelor's Degree required, MBA preferred in business, marketing or related field
Minimum 10 years preferred of relevant experience
Experience in QSR/restaurant industry, CPG, marketing/advertising agency, or multi-channel retail industry – international and/or franchised business experience highly recommended, experience in Latin America a plus
A strong grasp of key business and industry drivers and a track record of capitalizing on identified consumer trends, insights, and data analytics to develop creative/breakthrough business-building strategies
Impactful and articulate communicator with ability to conduct business (read, write and present) in fluent Spanish and English. Familiarity with Latin American culture preferred.

Work-Hard, Play-Hard:
Hybrid work schedule and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash,
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Tuition reimbursement and education benefits
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution fromYum Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care

Salary Range:
$155,700 - $199,500 annually + bonus eligibility + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
At Taco Bell, we Live M

á

s and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.

We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
Are you a current or past employee of Yum (Pizza Hut, KFC, The Habit) or Taco Bell?

• If yes, which brand were you employed with and when was your last date of employment?

Are you currently authorized to work in the U.S. on a full-time basis?

• Will you now or in the future require sponsorship for employment visa status?
• Are you willing and able to come into the Irvine, CA office 2 3 days per week? Or, relocate to a commutable distance to the Irvine, CA office?
• Are you willing and able to engage in international travel as required by the job description to meet business needs?
• Do you meet the minimum education and/or experience requirements listed in the job description?
• Are you fluent in both written and spoken Spanish? (All interactions, both formal and informal, with franchisees will be conducted exclusively in Spanish.)

• For government reporting purposes, we ask candidates to respond to the below self identification survey.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Taco Bell's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S.

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A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S.

military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S.

military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Taco Bell's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S.

military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S.

military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S.

military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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