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Smyrna

    manager marketing - Smyrna, United States - Vi-Jon

    Vi-Jon
    Vi-Jon Smyrna, United States

    Found in: Lensa US 4 C2 - 2 days ago

    Default job background
    Description

    Summary:

    Responsible for a portfolio of manufacturer and brands within designated product categories, including brand management and strategy, pricing strategy, consumer and customer understanding, product development from concept to shelf, innovation roadmap, and marketing plan development and execution.

    Supports category profit and loss. Continually assesses trends and opportunities to optimize product market position and profitability.


    Essential Duties and Responsibilities:

    • Own go to market acceleration of brands by creating clear brand, communication, and tactical opportunities to drive growth

    Drive retailer specific launches:

    sizes, fragrances, products while working cross functionally on the development of these elements including design requests, formula testing packaging, artwork, cost, as well as go-to-market implementations.


    • Develop key sell-in storytelling of new / base products where relevant.
    • Support consistent brand and messaging across full portfolio.
    • Provide strategic 3-year recommendation on portfolio white space.
    • Business/Marketing Strategy and Category Expert - lead key business review charts / analysis for top management meetings
    • Champion key market deep dives here relevant
    • Own POS forecasting for the total brand portfolio
    • Category P&L (New product pricing strategy, volume, expenses, product lifecycle)
    • New Product Development and Innovation Roadmap
    • Cross-Functional Team Collaboration
    • Conduct presentations to internal teams and key strategic retail accounts
    • Marketing Analysis and Business Case Development
    • Continuous Cost Improvement programs
    • Consumer and Retail Customer Understanding
    • Develop and maintain product selling tools
    • Work cross functionally to develop the product specifications item set-up for Customers - i.e., Case/Pallet/Item specs, UPC codes, Item codes

    Education Requirements:
    A bachelor's degree required; MBA preferred.


    Experience Requirements:

    3+ years of consumer-packaged goods product management/ brand management experience with a record of increasing responsibility and has been promoted to Product Manager or above.


    Experience leading new product development processes from concept inception through market introduction. 2+ years of profit and loss responsibility, including managing brand expense budget.


    Competencies:

    • Positive attitude, team-focus, and resilient nature
    • Ability to develop and execute annual marketing plans, including advertising, media, and consumer promotion planning
    • Ability to develop new and existing item pricing strategies
    • Ability to utilize and analyze syndicated research data (e.g., IRI or Nielsen)
    • Experience participating in key account sales presentations and has demonstrated strengths in working closely with Sales department

    Certificates, Licenses, Registrations:
    None


    Travel:
    15% to 25% for client visits


    Work Environment:
    This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.


    Physical Demands:

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the employee is regularly required to talk or hear.

    The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.

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