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    Product Content Manager - Cleveland, United States - Oatey

    Oatey
    Oatey Cleveland, United States

    1 week ago

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    Description
    Who is Oatey?

    Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries. Our purpose is to deliver quality, build trust and improve lives.

    The Oatey family of companies are Oatey, Cherne, Keeney, Quick Drain, Hercules, Dearborn, GF Thompson, William H. Harvey, Masters, Contact, Belanger, and Lansas.

    Our brands are synonymous with quality, integrity, and trust in the plumbing industry.

    What We're Looking For...

    The Manager, Product Content is an integral part of Oatey's efforts to optimize our digital brand footprint.

    You will own the creation and management of content for Oatey's 20,000+ products that will be featured in our marketing materials, on our websites, and on the websites of our wholesale and retail partners (Amazon, Home Depot, Lowes, Ferguson, etc.).

    Working closely with the Director, Brand Strategy, the Copywriter, and our Creative Services and Multi-Media team, you will be responsible for identifying and bringing to life photos, carousel graphics, videos and project guides that elevate Oatey's online presence by helping end-users choose and use Oatey products.

    Expectations & Accountabilities ...

    Accountable for all product content initiatives to drive traffic, engagement, leads, sales and customer retention
    Strategically identify key product features, benefits and unique differentiators, then subsequently develop language and provide direction to the creative team to generate visuals that succinctly and creatively communicate the advantages of choosing Oatey products
    Lead content audits to identify areas of opportunity to improve marketing copy, product images, videos and other digital marketing assets, then execute these improvements
    Collaborate with technical experts to prioritize product benefits and establish an effective message hierarchy
    Oversee the creation of guides and video scripts that detail how to select products for and the steps to take to complete plumbing projects
    Support new product launches with the development of A+ digital assets highlighting key selling features
    Maintain editorial governance so content is consistent with our brand voice, style and tone
    Review competitive and best-in-class product listings to identify industry trends and bring forward new opportunities to increase conversion
    Oversee product marketing video and photo shoots and the management of digital files within Oatey's product information management (PIM) system
    Lead, coach and develop the Content Specialist to ensure goals and objectives are met, supporting individual performance and growth
    Manage the product content team's workload and processes while partnering cross-functionally to ensure efficient project completion

    What You'll Need To Be Successful...

    5+ years of relevant work experience
    Outstanding project management skills and attention to detail
    Strong communication and writing skills in English
    An eye for brand and editorial excellence
    Creative mindset and ability to think outside the box
    Inquisitive nature with a knack for asking insightful questions
    Ability to view challenges from multiple perspectives to gain comprehensive understanding
    Skill in extracting key information from limited or complex data
    Proven work experience as a content marketing manager
    Proficiency in content management software and MS Office
    Experience with search engine optimization
    Experience working with graphic designers, photographers and/or videographers
    BA/BS in marketing, communications or related field, or equivalent work experience

    At Oatey we are committed to help our Associates grow their career. Apply today and grow with Oatey

    Why Oatey?

    At Oatey, our purpose has always been to deliver quality, build trust and improve lives.
    We value Collaboration, Integrity, Respect, Courage, Leadership, and Excellence above all else.
    We embrace diversity, equity, and inclusion - acknowledging, valuing, and leveraging the unique experiences and perspectives of our associates.

    Our vision is to continue to grow as a market leader, to enrich the lives of our Associates, and to foster an inclusive environment in every regard.

    Our purpose, mission, and vision are not possible without the right people, and we are committed to fostering an inclusive, engaging, and rewarding environment for our Associates.

    Oatey has a total rewards philosophy which encompasses compensation, benefits, work-life effectiveness, recognition, performance management, tuition reimbursement, mental health wellness, and talent development.

    Oatey Total Rewards

    Unlimited time off for salaried Associates
    Short-Term and Long-Term Disability income protection coverage at no cost to associates
    Paid Maternity and Paid Parental Leave
    Annual Cash Profit Sharing (discretionary)
    Health Insurance for our associates' averages $100 or less a month (single coverage)
    Generous benefits including up to $2,880 company contribution to Health Savings Account
    401(k) with a 5% company match
    Tuition reimbursement in an environment that encourages advancement
    Associate well-being benefits including CALM App and robust EAP offering
    Recognized for our commitment to diversity, equity, and inclusion

    Equal Opportunity Employer

    The Oatey family of companies are an equal opportunity employer committed to Diversity, Equity, and Inclusion.

    We recruit, employ, promote, and offer competitive pay for all jobs without regard to race, color, creed, religion, sex, age, national origin, disability, sexual orientation, or any other characteristic protected by law.

    #J-18808-Ljbffr
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