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    Marketing Content Manager - Akron, United States - Sequoia Financial Group

    Sequoia Financial Group
    Sequoia Financial Group Akron, United States

    1 week ago

    Default job background
    Description
    At Sequoia Financial Group, we're dedicated to helping people live their life, their way. With teams who deliver more with each year that passes, our clients never have to worry about outgrowing us.

    Instead, our forward-thinking approach means we're positioned to meet their needs today and tomorrow, as we continue to grow, expand, and enrich more lives through planning that endures.

    At the heart of our culture are three core values: integrity, passion, and teamwork.
    Integrity drives everything we do, as we act transparently to create honest and consistent experiences
    Passion is a daily habit that we view as our pathway to excellence
    Teamwork is an operational imperative we've built into how we make decisions, how we plan for the future, how we solve problems, and how we serve every client
    Summary of the position

    The Content Manager (CM) oversees the development, distribution, and strategic efforts of creating messaging to inform and and engage our diverse client and prospect communities.

    The CM will work collaboratively across the marketing team and with a broad selection of subject matter experts across the organization to develop anchor and distributed marketing content.

    The CM is a member of the marketing team which includes approximately eight internal team members and nearly a dozen external resources and contract partners.

    Responsibilities
    Managing all content development projects including the expansion and refinement of our company brand book
    Work across departments to build anchor content on core topics that impact communications across the firm
    Own and manage the editorial calendar for distribution across our owned channels
    Collaborate with digital marketers for content usage and refinement for growth marketing campaigns
    Lead team of internal and external writers to meet editorial deadlines creating engagement and brand recognition
    Firmly establish the Sequoia voice and POV and ensure it is consistent across all media
    Contribute to the writing team as needed as both a writer and editor
    Required Skills/Experience
    Minimum 5 years content marketing experience
    Minimum 2 years in content leadership impacting all aspects content creation and distribution
    Minimum 3 years experience marketing expertise-driven services or products (consulting, legal, financial, etc.)
    Minimum 3 of experience writing for social media, website, and other online platforms with a focus on business growth objectives and SEO best practices
    Experience providing structural content solutions for diverse content formats, including but not limited to: text, video, audio, images, algorithms.
    Experience with end-to-end publishing workflows and associated systems spanning authoring, content management, content delivery, and end-user content consumption.
    Bachelor's Degree required
    Competencies
    Highly organized and detail-oriented.
    Motivated and able to work with minimal supervision.
    Collaborates well on a team.
    Strong oral and written communication skills.

    Must be able to speak clearly and persuasively in positive or negative situations; good listening skills; and strong presentation skills.

    Superior and recognized writing skills
    Ability to prioritize and plan work; attention to details; effective time management; setting goals and objectives.
    Ability to come up with creative ideas
    Strong leadership and management skills
    Detailed knowledge of current online tools and marketing trends, including SEO
    Ability to solve problems swiftly
    Excellent analytical skills

    #J-18808-Ljbffr
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