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    Product Marketing Manager - Nashville, United States - Bridgestone Americas

    Bridgestone Americas
    Bridgestone Americas Nashville, United States

    1 week ago

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    Description
    Company Overview


    Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to "Serve Society with Superior Quality." We start by offering each teammate more than just a salary.

    We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future.


    We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported.

    We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses.

    We are building a team as diverse as the world we serve. So, show us what you're made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need.

    Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan.

    Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries.

    Job Category

    Sales & Marketing

    Position Summary


    As a Product Marketing Manager in the Automotive Aftermarket Channel, you will play a critical role in developing and executing marketing strategies to drive growth and awareness for our Ride-Rite, Coil-Rite and Air Command products.

    You will collaborate with cross-functional teams, including engineering and sales, to ensure the successful promotion of product, go-to-market strategies, and new dealer/distributor launches.

    Promotes and maintains the brand image at local, national and international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Analyzes brand perception and ensures positive impact of the brand in the market.

    Responsibilities


    Product Positioning and Strategy:
    Conduct market research to understand customer needs, preferences, personas and competitive landscape.
    Define clear product positioning and differentiation strategies (longevity of the air helper spring market as an aftermarket product)
    Develop and maintain a deep understanding of the aftermarket air spring business.

    Understand the product offering and evolution of the product into the automotive aftermarket segment and the relation to the enthusiast market from the tire side.

    Implements policy and strategy for short-term results and influences others to achieve goals


    Product Launch:
    Plan and execute product launches.
    Collaborate with the Ride-Rite engineering team to identify new product/application opportunities.
    Create compelling product messaging and positioning to effectively communicate product benefits.
    Must be able to communicate with people at all levels including executive leadership


    Content Creation:
    Work with Digital and Brand Marketing Managers to develop collateral such as product datasheets, brochures, and sales presentations.
    Create digital content including social posts, website product enhancements and catalogue/spec sheets.
    Manage and update product-related content on the company website and other digital platforms.


    Sales Enablement:
    Provide training and support to the sales team to ensure they are well-equipped to sell aftermarket air spring products.
    Develop sales tools and materials to facilitate the sales process.
    Enhance our digital tools to aid our path to purchase.
    Monitor and analyze sales performance and adjust strategies accordingly.
    Must build strong relationships through communication and negotiations skills with internal and external stakeholders


    Market Analysis:
    Analyze market trends, customer feedback, and competitor activities to identify opportunities and threats.
    Make data-driven recommendations for product improvements and enhancements.
    Work with BMS to help deliver packages messaging to the end user.

    Minimum Qualifications

    Bachelor's degree; 6 y+ years of relevant experience including 3-5 years management or direct/indirect leadership experience

    Or Master's degree; 4+ years of relevant experience including 2-4 years management or direct/indirect leadership experience

    Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer.

    It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

    Employment Eligibility

    If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.
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