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    Marketing Manager - Los Angeles, United States - Bespoke Careers

    Bespoke Careers
    Bespoke Careers Los Angeles, United States

    1 week ago

    Default job background
    Description
    Product Marketing Specialist / Manager

    A growing architectural/interior product company is looking for an experienced, growth-focused individual to oversee product marketing for their US team.

    Overview

    The Product Marketing role is a key position within the company, responsible for developing and executing marketing strategies to drive success.

    The ideal candidate will possess a blend of marketing expertise, product knowledge, and effective communication skills to effectively promote our products in the market.


    Responsibilities:

    • Conduct market research to understand customer needs, industry trends, and competitive
    landscape.


    • Analyze market data to identify opportunities for product positioning and differentiation.
    • Collaborate with cross-functional teams to ensure alignment between product features
    and customer benefits.


    • Design and implement go-to-market plans for new product launches, including pricing,
    distribution channels, and promotional activities.


    • Work closely with product development, sales and customer support teams to ensure
    successful product launches and ongoing support.


    • Create marketing collateral, including product brochures, presentations, and website
    content.


    • Develop engaging and informative content for various channels, including social media,
    email campaigns, and blog posts.


    • Collaborate with sales to understand customer feedback and refine marketing strategies
    accordingly.


    • Monitor and analyze key performance indicators (KPIs) to measure the success of
    marketing campaigns.


    Qualifications:

    • Bachelor's degree in marketing, Business, or a related field.
    • Proven experience in product marketing, with a record of accomplishment of successful
    product launches.


    • Strong analytical and strategic thinking skills.
    • Excellent written and verbal communication skills.

    Salary:
    $100,000-$120,000 per year

    #J-18808-Ljbffr
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