Jobs
>
Washington, D.C.

    Senior Manager/Manager, Membership Marketing - Washington, United States - Optica

    Optica
    Optica Washington, United States

    2 weeks ago

    Default job background
    Full time
    Description

    Optica is recruiting for a Senior Manager/Manager, Membership Marketing & Sales. The Senior Manager/Manager, Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, and membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth and engagement.

    This position overall responsibilities are in the following key areas; acquisition and renewal/retention program, member newsletter, Optica on-line store, maintenance of department files and records; selling program sponsorships, career fairs and job board; assistance with development/distribution of promotional gifts and mailings; maintaining up-to-date content on the Web site, and customer service activities.

    PRIMARY RESPONSIBILITIES:

    Membership Acquisitions & Retention/Renewal Program

    1. Develop and implement a comprehensive membership acquisition and retention strategy plan to recruit new members to Optica and retain existing members; incorporating corporate sponsorships.
    2. Member revenue dues goals average $2.0M.
    3. Identify high-value sales territory, channels, and prospects to meet membership and revenue targets, in collaboration with stakeholders.
    4. Present, promote and sell products/services/memberships using solid sales techniques to existing and prospective customers.
    5. Responsible for Membership mailings, emails, e-newsletter and other communications (e.g., copying editing and production oversight; includes management of monthly mailing to new individual members)
    6. Monitor automated renewal campaigns (i.e. 90 days, 60 days, 30 days and 0 days).
    7. Oversees Member Onboarding and member survey, analysis data and comes up with recommendations.
    8. Responsible for Journal subscription renewal emails 1 & 2 to select monthly to yearly members
    9. Partners with outside fulfillment center with distributions of member kits.
    10. Responsible for monthly reporting, and member dashboard
    11. Assists with content updates to Optica web sites

    Membership Engagement:

    1. Set overall visual and design tone for Optica member Newsletter and Optica online store products.
    2. Executing print, email, online, exhibit and multimedia promotional campaigns outlined in the marketing plans to effectively promote selected membership products. Implementation of the marketing plans includes the development and distribution of email broadcasts; coordinating targeted list development for print or email promotions; and developing marketing materials for exhibits.
    3. Collaborates with Chief in research, and deepening member value and engagement.

    Membership Sponsorships & Career Fair Sales

    1. In partnership with the C-Level, builds upon on the current strategic plan that leads to sustainability of the job board and contribute to Optica career center.
    2. Responsible for generating revenue for Optica via paid job postings, employer advertisements, and program sponsorships.
    3. Provides day-to-day oversight of the com job board, seeking both quality and quantity of job postings to ensure that the board reflect the depth and breadth of opportunities available to members and customers. With guidance from leadership, sets, monitors, and achieves metrics for job postings and usage.
    4. Partnering with the membership program team to develop new programs and obtain program sponsorships.
    5. Implements and sells 4 to 5 career fairs annual and exhibits at 2 to 3 in-person career fairs.
    6. Develops new contacts with external organizations for the purpose of expanding employment opportunities for members from students to emeritus, and expand programming to customers.

    EDUCATION AND EXPERIENCE:

    1. Bachelor's degree required and design experience/coursework required.
    2. Minimum 5 years experience in graphic design, specifically in the area of magazine production, required.
    3. Knowledge of four-color printing required.
    4. Comprehensive understanding of best practices in traditional direct marketing, digital marketing and prospect/lead generation

    SKILLS AND ABILITIES:

    1. Experience managing lists for email and direct mail marketing campaigns for membership sales.
    2. Experience in prospect development & management, member acquisition & retention, and engagement with members.
    3. Strong organizational skills and ability to work independently required.
    4. Interest in science preferred.
    5. Strong customer service orientation required.
    6. Excellent English writing and grammatical skills required.
    7. Must perform consistently well under pressure and be able to juggle multiple tasks and deadlines at once.
    8. Consistent and thorough attention to detail.
    9. Ability to manage multiple high-stake initiatives using effective project management skills.
    10. Ability to work in a fast-paced office environment with short deadlines, demonstrating a flexible approach.
    11. Ability to travel approximately 10%.
    12. Driven self-starter who works effectively and efficiently with all colleagues, strategic partners to include senior-level executives and CEOs.

    Located in the Dupont Circle neighborhood of Washington, DC, Optica offers a competitive salary and benefits. Please send your resume and cover letter with salary requirements to

    PandoLogic. Category:Sales, Keywords:Sales Manager, Location:Washington, DC-20036
  • National Air Transportation Association (NATA)

    Membership & Marketing Coordinator

    3 weeks ago

    National Air Transportation Association (NATA) Washington, United States

    NATA (National Air Transportation Association) is seeking a Membership & Marketing Coordinator to assist with member support, lead generation, database administration, and carrying out planned marketing and communication activities. · **Duties**: · Reporting to the Associate Vice ...

  • The Kellen Company

    Intern, Marketing, Membership,

    2 weeks ago

    The Kellen Company Washington, United States

    Job Description · Job DescriptionIntern, Marketing, Membership, & Sales · ...

  • PrideStaff

    Marketing and Membership Associate

    14 hours ago

    PrideStaff Washington, United States

    Job Description · Job DescriptionMembership and Marketing Associate - Non-Profit · $48K - $53K , depending on experience · Our next Marketing and Membership Coordinator is responsible for developing and implementing strategies to attract, retain, and engage members while coordina ...

  • Optica

    Senior Manager, Membership Marketing

    2 weeks ago

    Optica Washington, DC, United States

    The Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth ...

  • Crossroads Talent Solutions

    Specialist, Membership Marketing

    3 weeks ago

    Crossroads Talent Solutions Arlington, United States

    Crossroads Talent Solutions, LLC (Crossroads) is a Small Business Administration (SBA) 8a Business Development participant, Department of Veterans Affairs Certified Veteran Owned Small Business (VOSB), and State of Maryland Department of Transportation Minority and Disadvantaged ...

  • National Guard Employment Network

    Specialist, Membership Marketing

    3 weeks ago

    National Guard Employment Network Arlington, United States

    Job Description · ATTENTION MILITARY AFFILIATED JOB SEEKERS - Our organization works with partner companies to source qualified talent for their open roles. The following position is available to Veterans, Transitioning Military, National Guard and Reserve Members, Military Spou ...

  • Optica

    Senior Manager, Membership Marketing

    2 weeks ago

    Optica WASHINGTON, United States

    The Senior Manager of Membership Marketing & Sales is responsible for planning and implementing marketing strategies to increase member sales, as well as membership products and benefits. In addition, responsible for developing strategic partnerships to increase membership growth ...

  • Crossroads Talent Solutions

    Specialist, Membership Marketing

    2 weeks ago

    Crossroads Talent Solutions Arlington, United States

    Crossroads Talent Solutions, LLC (Crossroads) is a Small Business Administration (SBA) 8a Business Development participant, Department of Veterans Affairs Certified Veteran Owned Small Business (VOSB), and State of Maryland Department of Transportation Minority and Disadvantaged ...

  • Optica

    Senior Manager/Manager, Membership Marketing

    3 weeks ago

    Optica Washington, United States

    Primary Responsibilities · Membership Acquisitions & Retention/Renewal Program · Develop and implement a comprehensive membership acquisition and retention strategy plan to recruit new members to Optica and retain existing members; incorporating corporate sponsorships. · Memb ...

  • River Bend Golf & Country Club

    Director of Membership and Marketing

    3 weeks ago

    River Bend Golf & Country Club Great Falls, United States

    River Bend was established in 1961 and is a member-owned private golf and country club to its 680 family members. We offer our members an 18-hole championship golf course, expansive golf practice facility, five indoor and six outdoor tennis courts and two newly constructed pickle ...

  • River Bend Golf and Country Club

    Director of Membership and Marketing

    3 weeks ago

    River Bend Golf and Country Club Great Falls, United States

    River Bend was established in 1961 and is a member-owned private golf and country club to its 680 family members. We offer our members an 18-hole championship golf course, expansive golf practice facility, five indoor and six outdoor tennis courts and two newly constructed pickle ...

  • American Psychiatric Association

    Membership Engagement Specialist

    2 weeks ago

    American Psychiatric Association Washington, United States

    *** · The Membership Engagement Specialist will play a vital role in fostering meaningful connections with our diverse membership base, specifically with our members in training - medical student and residents and fellows under the direction of the Deputy Director of Member Engag ...

  • NAEYC

    Marketing Specialist

    2 weeks ago

    NAEYC Washington, United States

    The National Association for the Education of Young Children (NAEYC) is seeking a **Marketing Specialist** to join the Membership and Marketing Team. NAEYC is a professional membership organization with 90+ employees across the US that work to promote high-quality early learning ...

  • Smithbucklin

    Manager of Membership Development

    1 week ago

    Smithbucklin Washington, United States

    **Smithbucklin**, a 650-person, employee-owned professional services company with more than 70 years of success serving the association market, is looking for a Manager of Membership Development for our Trade Association unit in Washington, DC. · The Manager of Membership Develop ...

  • Pure Barre Dupont Circle/Capital Hill/Cathedra Commons

    Front Desk Sales Associate

    3 weeks ago

    Pure Barre Dupont Circle/Capital Hill/Cathedra Commons Washington, United States

    Pure Barre is the largest most established barre fitness concept in the nation with over 600 studios in the United States and Canada. Pure Barre is a total body workout that utilizes the ballet barre to perform small, isometric movements, which burn fat, sculpt muscles and create ...

  • American Academy of Actuaries

    Specialist, Membership

    2 weeks ago

    American Academy of Actuaries Washington, United States

    **ABOUT THE ACADEMY** · The American Academy of Actuaries (Academy) is a 20,000+ member professional association whose mission is to serve the public and the U.S. actuarial profession. Academy members include consultants, corporate executives and staff, regulators, government of ...

  • Council for the Advancement and Support of Education

    Us-educational Programs

    3 weeks ago

    Council for the Advancement and Support of Education Washington, United States

    CASE is a global not-for-profit and membership association whose vision is to advance education to transform lives and society. Its mission is to inspire, challenge and equip communities of professionals to act effectively and with integrity to champion the success of their insti ...

  • Golds Gym DC Metro Area

    Market Sales Advisor

    2 weeks ago

    Golds Gym DC Metro Area Washington, United States

    The Market Sales Advisor is responsible for promoting and selling memberships to potential new members and selling services to new and current gym members. · **Major Responsibilities** · - Generates sales through Company and employee sponsored outreach and promotions. · - Maintai ...

  • EQUINOX

    Membership Sales Advisor, Sports Club Dc

    2 weeks ago

    EQUINOX Washington, United States

    **Membership Sales Advisor, Sports Club DC**: · Overview · **OUR STORY** · Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifes ...

  • The Joint Chiropractic

    Front Desk Coordinator

    2 weeks ago

    The Joint Chiropractic Washington, United States

    Are you looking for a company you can grow your career with and advance in? · Are you goal oriented, self-motivated & proactive by nature? · Do you have a passion for health and wellness and love sales? · If you have the drive, desire, and initiative to work with a world-class or ...