Director of Membership and Marketing - Great Falls, United States - River Bend Golf & Country Club

Description

River Bend was established in 1961 and is a member-owned private golf and country club to its 680 family members. We offer our members an 18-hole championship golf course, expansive golf practice facility, five indoor and six outdoor tennis courts and two newly constructed pickleball courts, swimming pool with member dining outlet (Memorial Day through Labor Day), fitness and clubhouse featuring three-member dining outlets and one banquet outlet.

Our mission is to be the best family-orientated, member-owned country club in the Washington DC area. Our friendly environment, picturesque location, high-quality facilities, services, programs, and professional staff ensure that every aspect of the River Bend experience consistently fulfils the memberships expectations.

The Club is open six days a week and closed on a Monday. We are a busy environment with an extremely supportive membership who enjoy their interactions with our team. They care greatly and understand the key role we play to their experience as well as your experience as part of the River Bend Family.

Located in Great Falls, access to the club via Springdale Road is approximately 15 minutes from Leesburg Parkway and 10 minutes from the Georgetown Parkway, respectively. Access from the Georgetown Parkway via Walker Road is approximately 5 minutes.

We set ourselves apart by committing to provide a safe, enjoyable, and respectful environment. We offer the following additional benefits along with your salary rate

Paid vacation, sick and Holiday pay.

Health, dental and vision options.

Club paid life insurance.

Short term and optional long-term disability.

Club matched 401k retirement plan.

Please contact with a resume and cover letter.

Membership and Marketing Director

Reports to: General Manager

Classification:

Education and/or Experience

Bachelors degree in business administration, Hospitality or Resort Management, Communications, Public Relations or related major and three (3) years of work experience in the hospitality industry.

Two years of relevant work experience.

Job Knowledge, Core Competencies and Expectations

Ability to establish and maintain effective relationships with supervisory/administrative staff, employees, guests, and the general public.

Direct and oversee the activities of the Membership Department and control its budget.

Knowledge of and ability to perform required role in emergency situations.

Job Summary (Essential Functions)

Develop and implement programs, projects and activities designed to increase and retain membership in the club. Represent the club in its relationships with numerous external constituencies.

Job Tasks/Duties

• Maintains the clubs database (membership register) of members files.
• Develops and ensures that established procedures for processing prospective members applications are consistently followed.
• Plans and implements strategies to meet club membership goals.
• Processes all requests for and transfers of membership.
• Assists prospective members in fulfilling application requirements.
• Conducts tours for prospective members.
• Conducts orientation program for new members.
• Assists in promoting club activities.
• Coordinates with the Communications Director on the updating of the clubs master calendar.
• Maintains online member directory.
• Holds prospective member functions.
• Calls and requests active members to make personal referrals and to assist with recruitment efforts.
• Processes member resignations, develops reports and undertakes special projects as applicable if membership retention problems arise.
• Determines markets to be canvassed for qualified individuals and completes and maintains perpetual member invitee roster.
• Assesses the need for and makes recommendations regarding membership classifications to help ensure that the needs of ever-changing markets are met.
• Serves on applicable club committees to assure members interests are consistently addressed.
• Follows-up on telemarketing efforts, member referrals, leads from staff, catering contracts, newspaper articles, lists, publications, etc.
• Organizes production of membership kits for sales calls, blitzes and direct mail activities.
• Researches the need for ongoing sales promotions regarding demographics, market segmentation data, etc.
• Tracks the success and overall performance of all membership activities.

Assists in the development of the social activities and social calendar for the club.

• Maintains a file of club history information.
• Coordinates all club public relations efforts, members newsletters, news and media events, use of social media, and club promotional materials.
• Conducts annual club survey on membership dues, equity, practices, and fees.
• Attends management and staff meetings.
• Effectively responds to member comments in accordance with club standards, policies and rules; uses ideas, feedback and suggestions to continuously improve the services provided to members.
• Develops and adheres to a departmental budget; after approval, monitors and takes corrective action as necessary to help assure that budget goals are attained.
• Reports approved new members to the Controller to initiate proper administration of their memberships; ensures that applications are completely and properly filled out, that initiation fees are collected and that new members understand the privileges and costs of becoming a member.
• Provides notices and an agenda for and invites and maintains minutes of the clubs membership committee.
• Maintains clubs member bulletin boards.
• Works with the Food and Beverage Department as needed to coordinate special member events.
• Takes photographs of members and club officers at social events.
• Surveys other clubs for information useful in setting and revising club membership policies.
• Oversees the administration of all membership rules and regulations to ensure consistency in interpretation and application; updates club rules and regulations and keeps members informed of changes.
• Responsible for all correspondence to members regarding rules infractions.
• Manages suspension list and handles communication with dissatisfied members.
• Maintains all waiting lists for club and golf memberships.
• Responsible for maintaining confidentiality of all member information.
• Is present during club operating hours and events to assist in meeting and greeting members and guests.
• Completes other appropriate assignments made by the General Manager.

Licenses and Special Permits

Physical Demands and Work Environment

• Must be able to reach, bend, stoop, stand and lift up to 40 pounds.
• Must be able to sit for prolonged periods of time.

Moderate noise level in the work environment.