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    Account Manager, Programmatic - New York, United States - Spectrum Reach

    Spectrum Reach
    Spectrum Reach New York, United States

    2 weeks ago

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    Description

    The Account Manager, Programmatic provides client and campaign oversight of programmatic deals sold by the National Programmatic Sales team. Expectation is to deliver on client needs and deepen partnerships across agency hold co programmatic buying teams, large in-house brand direct teams, and independent agencies.

    This key team member is integral to ensure advertisers and agencies have a positive customer experience and help fuel Spectrum Reach programmatic revenue growth through consultative and technical approach. This role requires experience managing programmatic deals (specifically streaming/ CTV), working with agency holding companies and their respective programmatic buying teams, Yield and ad-ops collaboration, a strategic and analytical perspective, and client facing experience.

    This role will report to the Senior Manager, Programmatic Account Management.

    Major Duties and Responsibilities

    Key Accounts

    Serve as lead account manager on select hold cos, in-house buying teams, or independent agency

    Provide campaign management, customer service, and partner with sales lead on select account(s)

    Campaign Management

    Manage the deals/ campaigns from start to finish and oversee deal performance and delivery is aligned with expectations

    New deal setup for incoming agency and advertisers deals sourced by our team; taking specs agreed to by client, entering into system to create new deal IDs

    Deal activation lead, ensuring new deals activated in timely manner, communicating internally to work through process and insure SLAs met, and updating client when deals are live or deal status

    Troubleshooting quarterback of deals with clients; serve as the first line of communication for a client if there are issues accessing a new deal, and quarterback troubleshoot amongst internal teams (e.g. AdOps, product) to resolution

    Establish key benchmarks/ KPIs for accounts and deals that you can manage to

    Maximize deal performance to drive revenue for programmatic business

    Organize x-functional meetings for purposes such as kick off calls, technical troubleshooting, etc.

    Client Service

    Manage client relationships and act as point of contact for any client questions

    Client servicing lead, engaging with clients directly and provide a regular meeting or email communication with client to highlight deal performance trends, pacing, optimization recommendations, and gather feedback on the deals that were built to understand necessary changes to improve future schedules

    Establish reoccurring client check-ins that are live (phone, video, in person) to encourage open line of dialogue

    QBR client recaps, partner with internal team to pull together materials and insights for sales to present to clients

    Follow client segmentation (e.g. Gold, Silver, Bronze) established by Senior Manager, Programmatic Account Management

    Develop good working relationships with day-to-day contacts on buying teams

    Sales and X-Functional Partnerships

    Align on goals with individual sellers on each account

    Collaborate with individual sellers to manage pipeline, stakeholder mapping, cultivating new relationships, and deal flow

    Coordinate marketing/ sales material creation for agency/ client specific meetings

    Understand agency objectives and KPIs and translate that into programmatic deals that meet those needs

    Partner with Yield and Ops to maximize inventory usage to ensure deal delivery and/ or help fill holes to maximize fill rate

    Stay ahead of the curve on marketplace trends relating to programmatic and CTV

    Required Qualifications

    Skills/Abilities and Knowledge

    Knowledge of the programmatic ecosystem, and how Streaming/ OTT/ CTV is bought and sold

    Experience with PMP and PG deal types

    Experience with Salesforce, SSP Platforms (Magnite, Freewheel, others), or DSP Platforms (e.g. TTD, Yahoo, others)

    Familiarity with and experience in programmatic; understanding of deal IDs, metrics, and optimization strategies

    Customer obsessed to insure excellent client experience and service pre, during, and post

    Demonstrated organizational skills and attention to detail

    Effective communication skills in a faced paced sales environment

    Collaborative mindset, ready to work with multiple cross-functional departments

    Must be an excellent problem solver with expertise in finding solutions with the help of others

    High level proficiency in MS Office, particularly excel as well as other data and analytics software

    Effective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of viewability to craft and tell a compelling story

    Familiarity with writing rationales and/or agency POVs (point of views)

    An analytical mindset that identifies solutions based in data

    Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, advertisers, and Madison Avenue

    Comfortable with entrepreneurial speed and pinch hitting for different roles as we build

    Education

    Bachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience

    Related Work Experience

    3-6 years experience in programmatic account management experience

    Preferred Qualifications

    Experience working within a high growth newly formed programmatic business

    Previous experience in an Publisher, Ad Agency, SSP, DSP, Agency Trading Desk

    Hands on experience with SSP, DSPs, marketplaces

    Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)

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