Programmatic Account Manager - New York, United States - Spectrum

Spectrum
Spectrum
Verified Company
New York, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description
The Account Manager, Programmatic provides client and campaign oversight of programmatic deals sold by the National Programmatic Sales team.

Expectation is to deliver on client needs and deepen partnerships across agency hold co programmatic buying teams, large in-house brand direct teams, and independent agencies.


This key team member is integral to ensure advertisers and agencies have a positive customer experience and help fuel Spectrum Reach programmatic revenue growth through consultative and technical approach.

This role requires experience managing programmatic deals (specifically streaming/ CTV), working with agency holding companies and their respective programmatic buying teams, Yield and ad-ops collaboration, a strategic and analytical perspective, and client facing experience.

This role will report to the Senior Manager, Programmatic Account Management.

Key Accounts

  • Serve as lead account manager on select hold cos, inhouse buying teams, or independent agency
  • Provide campaign management, customer service, and partner with sales lead on select account(s)
Campaign Management

  • Manage the deals/ campaigns from start to finish and oversee deal performance and delivery is aligned with expectations
  • New deal setup for incoming agency and advertisers deals sourced by our team; taking specs agreed to by client, entering into system to create new deal IDs
  • Deal activation lead, ensuring new deals activated in timely manner, communicating internally to work through process and insure SLAs met, and updating client when deals are live or deal status
  • Troubleshooting quarterback of deals with clients; serve as the first line of communication for a client if there are issues accessing a new deal, and quarterback troubleshoot amongst internal teams (e.g. AdOps, product) to resolution
  • Establish key benchmarks/ KPIs for accounts and deals that you can manage to
  • Maximize deal performance to drive revenue for programmatic business
  • Organize xfunctional meetings for purposes such as kick off calls, technical troubleshooting, etc.
Client Service

  • Manage client relationships and act as point of contact for any client questions
  • Establish reoccurring client checkins that are live (phone, video, in person) to encourage open line of dialogue
  • QBR client recaps, partner with internal team to pull together materials and insights for sales to present to clients
  • Follow client segmentation (e.g. Gold, Silver, Bronze) established by Senior Manager, Programmatic Account Management
  • Develop good working relationships with daytoday contacts on buying teams
Sales and X-Functional Partnerships

  • Align on goals with individual sellers on each account
  • Collaborate with individual sellers to manage pipeline, stakeholder mapping, cultivating new relationships, and deal flow
  • Coordinate marketing/ sales material creation for agency/ client specific meetings
  • Understand agency objectives and KPIs and translate that into programmatic deals that meet those needs
  • Partner with Yield and Ops to maximize inventory usage to ensure deal delivery and/ or help fill holes to maximize fill rate
  • Stay ahead of the curve on marketplace trends relating to programmatic and CTV
  • Knowledge of the programmatic ecosystem, and how Streaming/ OTT/ CTV is bought and sold
  • Experience with PMP and PG deal types
  • Experience with Salesforce, SSP Platforms (Magnite, Freewheel, others), or DSP Platforms (e.g. TTD, Yahoo, others)
  • Familiarity with and experience in programmatic; understanding of deal IDs, metrics, and optimization strategies
  • Customer obsessed to insure excellent client experience and service pre, during, and post
  • Demonstrated organizational skills and attention to detail
  • Effective communication skills in a faced paced sales environment
  • Collaborative mindset, ready to work with multiple crossfunctional departments
  • Must be an excellent problem solver with expertise in finding solutions with the help of others
  • High level proficiency in MS Office, particularly excel as well as other data and analytics software
  • Effective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story
  • Familiarity with writing rationales and/or agency POVs ("point of views")
  • An analytical mindset that identifies solutions based in data
  • Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, advertisers, and Madison Avenue
  • Comfortable with entrepreneurial speed and "pinch hitting" for different roles as we build
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Education_**- Bachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience

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Related Work Experience_**- 3-5 years' experience in programmatic account management experience


Preferred Qualifications

  • Experience working w
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