- Execute content strategies for the ALGS content landscape, including live broadcasts, social media platforms, and digital content aligned with wider Apex brand tenets & community culture.
- Manage external content vendors within the ALGS content ecosystem.
- Curate and produce content that is consistent with brand messaging and achieves business objectives
- Build cross-platform, detailed distribution plans for priority content such as vertical content, podcasts, long form franchises, and more
- Support the conceptualization, production and distribution of partner content, ensuring concepts deliver against objectives and brand narratives for both parties
- Facilitate strategic partnerships with brands and creators across the content ecosystem
- Collaborate around influencer and talent content strategy and amplification
- Set KPIs, establish measurement techniques and build reporting documents for both internal and client usage
- Stay on top of media and entertainment trends and stimulate new programming development
- 7+ years relevant experience (preferably in the experiential, esports or entertainment field)
- Experience working in the competitive gaming space with familiarity with Apex Legends content
- Solid eye for the visual articulations of social content (photography, video, graphics)
- You are feedback orientated and have experience collating, combining and actioning feedback from a variety of sources to be actioned accordingly
- Experience in Adobe Creative Suite
- History of excelling in a fast-paced environment, supporting multiple collaborators
- Experience briefing and managing external agencies and translating business requirements into actionable, executable plan
- British Columbia (depending on location e.g. Vancouver vs. Victoria):
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Senior Manager, Creative Content, Apex Legends Global Series - Austin, United States - Electronic Arts
Description
We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.
Founded in 2010 by the original creators of the Call of Duty Franchise, Respawn was created with the philosophy that when talented people have creative freedom, they'll make extraordinary games that achieve the unexpected. From our roots as an indie studio to joining the expansive roster of studios at Electronic Arts, this remains our guiding principle. We truly love what we do and want to share our passion with players worldwide. Our shipped titles include critically acclaimed multi-platform games Apex Legends, Titanfall, Titanfall 2, Star WarsTM Jedi: Fallen Order and Medal of Honor: Above and Beyond. Join us for the opportunity to create groundbreaking games with some of the best developer talent in the industry.
As Senior Manager, Creative Content you will be responsible for executing live content strategies to meet Apex Legends Global Series (ALGS) objectives as part of the wider Apex franchise. You will work closely with cross-functional teams including brand, live services, legal, partnerships, and external partners to ensure content aligns with company goals and resonates with the target audience. Your role revolves around planning, hands-on content creation, and managing day-to-day relationships with external content vendors.
This role will serve as a subject matter expert on the Apex community and content relevance. The ideal candidate will have a deep understanding of how people consume ALGS content, have an eye for trends, substantial knowledge of the different types of content, and serve as a subject matter expert on ALGS culture.
Responsibilities:
Qualifcations:
BC COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these locations. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.
EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
o $126,000 - $176,300 CAN Annually
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.
