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Lauderhill

    Sales Director - Lauderhill, United States - Century Park Associates

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    Description
    Position Details


    Employment Status:
    Full-Time

    Shift:
    Varies

    Position Summary

    The Sales Director drives the community's sales efforts, develops and executes quarterly marketing plan, reaches occupancy goals, and follows Century park's standards in accordance with all laws, regulations and Century Park standards.

    Reports to the Executive Director.
    Qualifications

    Must have a bachelor's degree in marketing, public relations, or related field from accredited college or university or equivalent experience

    Must have at least (1) one year experience, (3 years preferred) in successful sales experience

    Senior living experience preferred

    Primary Job Responsibilities
    Administrative and Planning

    Plans, develops, executes, drives and evaluates community's strategic marketing plan

    Maintains compliance with budget and labor and expense control utilizing spend down sheet for department expenditures

    Ensures leads database is accurate and current

    Ensures waitlist is accurate and current

    Ensures list of primary and secondary referral sources in local market is accurate and current

    Ensures marketing and sales reports are accurate and timely

    Completes competitive analysis annually and as needed of competitors in local market

    Audits current residents to determine where they resided before moving into community

    Conducts demographic analysis to determine highest concentrations of prospective residents in local market

    Sales and Marketing Focus

    Increases overall resident census and achieves specific occupancy targets

    Spends time outside community identifying and cultivating relationships with referral sources

    Closes the sale effectively with prospective residents and families

    Increases awareness of the community and Century Park in the local community at large

    Participates in local marketing events, health fairs, civic organization events, etc.

    Plans and hosts marketing and waitlist events

    Communicates upcoming marketing events to appropriate staff

    Develops, arranges and provides customer centered experience tour for inquiries

    Develops and oversees inquiry follow up process to turn leads into residents

    Participates in conference calls with other Sales Directors within region and company

    Supervisory Requirements

    Recruits, selects, hires, trains, evaluates, supervises and counsels sales team

    Schedules department hours appropriately

    Exercises appropriate independent judgment

    Additional Requirements

    Must have reliable transportation, be willing and able to travel if necessary

    Must have excellent written and verbal communication skills

    Must have a valid driver's license in current state with satisfactory driving record per Century Park standards

    Must be proficient in Microsoft Word, Excel and Outlook

    Must demonstrate outgoing, energetic personality with excellent listening skills and ability to persuade others

    Must have expert knowledge in field of practice

    Must possess ability to work with little supervision and make independent decisions when circumstances warrant

    Must understand urgency to build occupancy with ability to gain referrals and build new sources of business

    Must have the ability to implement and interpret the programs, goals, objectives, policies and procedures of the sales department

    Must demonstrate effective follow through and follow up with prospective and referral source leads

    Must demonstrate excellent customer service and hospitality

    Must display effective networking skills, account management skills and ability to build rapport and trust quickly

    Must demonstrate effective follow through and follow up with marketing leads

    Maintains confidentiality of all propriety and/or confidential information

    Must understand and follow company policies including harassment and compliance procedures

    Displays integrity and professionalism by adhering to Century Park's Code of Ethics and completes all required compliance training

    Who We Are

    At Century Park Associates, we are dedicated to creating an enriching lifestyle for our residents and a rewarding work environment for our valued associates.

    We take pride in providing an atmosphere where relationships of trust, leadership and personal ethics are not only valued, but expected of all our associates.

    Our "people come first" approach ensures that excellence, respect and outstanding service are apparent in all we do as an organization.

    We believe in caring for and loving our residents and strongly support their ability to continue growing, learning and contributing.

    Every day, team members at Century Park Associates choose to go beyond their job descriptions, exceeding expectations, on behalf of their residents.

    They have learned that those who go the extra mile receive rewards

    happiness of heart and peace of mind.
    #J-18808-Ljbffr

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