Marketing Operations Specialist - Austin, United States - Arrive Logistics

Arrive Logistics Austin, United States

3 weeks ago

Description

Who We AreArrive Logistics is a leading transportation and technology company in North America, having surpassed $2 billion in annual revenue with plans to grow significantly year over year.

Our success is a testament to our remarkable team and what we're building together.

We're committed to providing employees with a meaningful work experience and have established an award-winning culture that supports personal and career development in a fun, casual and collaborative environment.

There's never been a more exciting time to get on board, so read on to learn more and apply todayWho We WantThe Marketing Operations Specialist is responsible for supporting the execution of marketing initiatives, primarily our Creative Solutions Team and Demand Team.

This role requires strong organizational skills, attention to detail, and collaboration skills.

The Marketing Operations Specialist will have experience in project management, layout / UX design, as well as the technical skills to support email automation and data analysis.

What You'll DoSupport the development and execution of marketing initiatives across various channels, such as email marketing and content creation.

Maintain a deep understanding of brand, audience, and company objectives.
Project manage marketing campaigns and programs, adhere to timelines, and provide regular project status and updates.
Effectively use Marketo to automate email programs.
Validate and analyze data and draw insights to inform future marketing approaches. Evaluate the effectiveness of current automation programming and make recommendations around the evolution of these programs.
Deploy, monitor, and/or optimize programs for maximum performance and conversion rates.
Manage and maintain email lists, segmentation and cohorts, and identify opportunities for future campaigns or automation. Stay up-to-date with email marketing best practices and trends. Utilize and explore competitor research, industry research and relevant reporting.
Collaborate closely with other members of the Marketing and Data teams and bring a high level of organization. Design creative solutions for print & digital placements that achieve specific sales and marketing needs.

Play a substantial role in the proofing and review of internal and external facing content and projects; assist with collateral updates and version control.

Develop web pages consistent with the brand and visual guidelines. Seek feedback from subject matter experts and successfully incorporate it into deliverables.
Manage multiple, simultaneous, fast-paced projects and tasks.
Collaborate effectively across multiple verticals and make suggestions as necessary.
Contribute to other Marketing projects & initiatives as needed. QualificationsBachelor's degree 1-3 years of related work experience in a Marketing or Operations role is highly preferred. 1 year email marketing preferred, ideally in a B2B setting. Experience using the Adobe Suite, in particular Illustrator, InDesign, Photoshop, and Experience. After Effects and Premiere Pro is a plus. Strong analytical skills and experience with campaign analysis and reporting. Composition skills; you have an eye for composition and always ensure that page elements are optimized for the reader.

Typography skills; you have a strong grasp of typography principles and a keen understanding of how font sizes, hierarchy, and styles affect the reader's experience.

Proficiency in Marketo or email campaigns and automation is preferred. Knowledge of HTML and CSS is preferred.
Knowledge of email marketing best practices, including list management, segmentation, and deliverability is preferred. Organized, with a proven ability to juggle multiple projects simultaneously and successfully. Able to receive constructive feedback and refine work accordingly.

Beneficial industry experience:
data services, SaaS, or marketing technology

Beneficial industry experience:

Google Workspace Suite (Slides, Docs, Sheets), Google Analytics, and/or GA4The Perks of Working With UsTake advantage of excellent benefits, including medical, dental, vision, life, and disability coverage.

Invest in your future with our matching 401(k) program.
Build relationships and find your home at Arrive through our Employee Resource Groups.

Enjoy office wide engagement activities, team events, happy hours and moreLeave the suit and tie at home; our dress code is casual.

Work in the booming city of Austin, TX - we are in a convenient location close to the airport and downtown.

Park your car for free on siteStart your morning with a specialty drink from our fully stocked coffee bar, Broker's Brew.

Sweat it out with the team at our onsite gym.

Maximize your wellness with free counseling sessions through our Employee Assistance ProgramGet paid to work with your friends through our Referral ProgramGet relocation assistance If you are not local to the area, we offer relocation packages and have a Candidate Engagement Specialist who can answer any questions.

Your Arrive ExperienceWhen we say "award-winning culture," we mean it. We've been recognized as a top workplace by Inc. Fast Company, Fortune, and earned Top Workplaces and Great Place to Work, to name a few.

We intend on topping many more of those lists in the years to come, but we're not in it for the trophies.

We're committed to culture because it keeps us connected to each other and invested in our shared success while having a blast along the way.

Our employee-founded resource groups create communities within Arrive's walls, including Women in Logistics, Emerging Professionals, Prisms, Black Logistics Group, Salute and Unidos.

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