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    Marketing and Business Development Manager - Irvine, United States - Building Industry Association of Southern California

    Building Industry Association of Southern California
    Building Industry Association of Southern California Irvine, United States

    1 week ago

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    Description
    Marketing and Business Development Manager


    Murow Development Consultants was created from a vision of Steven Murow where clientele would receive the highest level of service from a committed team to "do what is best and right" for the project.

    Murow Development Consultants provide land development services to enhance the management and administrative practices of any project.

    We are goal oriented and problem solvers, which allows our clients to procure the benefits of cost savings and avoidance of delays and complications.

    Murow Development Consultants assist in pre, during, and post development.

    Murow Development Consultants is "contractor based," where many of our team have either owned, operated and/or provided "hands-on" services to contracting firms.

    This foundation allows our group to not only think like a contractor, but maneuver through the various "tricks of the trade" and complexities of the project.

    We minimize our clients' liability exposure by taking a proactive approach and devoting our focus on sensitive areas of the project from inception to final acceptance.


    The Marketing and Business Development Manager is responsible for; creating and executing the business development strategy of the company, cultivating a culture of collaboration, and assisting MDC division leaders in executing their business development strategy, and digital and traditional marketing efforts.


    Responsibilities – General:
    Assist MDC division leaders with creating and executing business development strategy
    Submit progress reports to Executive team on:

    Potential Clients | Prospects
    Competitors
    Service Activity | Requests | Business Trends
    Marketing Asset Performance


    Present to and consult with the Directors and Executive Team on business trends with a view to developing new services, products and distribution channels.

    Using knowledge of the market and competitors, identify and develop the company's unique selling propositions and differentiators and work with Directors to articulate such.

    Attend industry functions, such as association events (i.e. BIA, ULI, CMAA, etc.) and conferences, and provide feedback and information on market and creative trends.
    Research and develop a thorough understanding of the company's people and capabilities
    Understand the company's goal and purpose so that will continue to enhance the company's performance.\
    Responsible for the establishment and approval of the annual marketing budget.
    Identify high value, strategic industry sponsorships, ads, events to sponsor and/or attend.
    Cultivate the necessary PO requests for company approval.
    Source, develop and confirm team member's participation (where and when applicable)
    Presence and participation in marketing activities

    Responsibilities – Digital Marketing:
    Ensure all marketing-related tasks are managed appropriately by personnel (i.e. email blasts, calendars, social media, blogs, websites, etc).
    Create and maintain print and digital marketing collateral.
    Develop a schedule / calendar to carry out the cohesive distribution of Murow DC messaging.
    Establish effective content that conveys the Murow DC messaging.
    Establish a program to effectively disseminate Murow DC information through the following channels:

    CRM – Salesforce
    MDC Website
    Constant Contact
    LinkedIn
    Instagram
    Facebook
    Industry publications/sites

    Update and maintain website with new content.
    Define and then execute the updating of relevant projects noted on the website.
    Integrate blogs and constant contact posts.
    Track and measure website traffic.


    Responsibilities – Proposals | Engagements:
    Work with team to develop proposals that speak to the client's needs, concerns, and objectives.

    Maintain potential lead log and conduct regularly scheduled meetings with all directors to develop and discuss any and all potential leads.

    Prospect for potential new clients and turn into increased business.
    Track and manage touch points and KPI's – provide to the pertinent division lead for next steps and follow up via CRM - Salesforce


    Responsibilities – Client Retention:
    Client Retention

    Present new products and services and enhance existing relationships.

    Set up meetings between client decision makers and company's practice leaders / Principals.
    Develop and Maintain database of all contacts by various groups (i.e. builders, property management, HOA, attorneys, municipalities, etc.)
    Track and record activity on accounts (via CRM application) and help close deals to meet these targets.


    Qualifications & Requirements:
    Preferred Land Development Industry Experience
    Independent, self-motivated, team player.
    Able to effectively communicate with all levels of staff and management.
    Competent in Microsoft Excel, Word, CRM -Salesforce

    #J-18808-Ljbffr
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