Jobs
>
New York City

    Field Marketing Manager - , NJ, United States - Optimizely

    Optimizely
    Optimizely , NJ, United States

    2 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description
    At Optimizely, we're on a mission to help people unlock their digital potential.

    We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels.

    With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.


    We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands.

    Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.

    At our core, we believe work is about more than just numbers - it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories.

    With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.

    Introduction


    The Field Marketing Manager will build regional marketing plans that align corporate demand generation programs and the budgets, capabilities, and skills of our top partners to scale the pipeline.

    This role must have a bias towards action and use data to make decisions.

    Collaboration with Enterprise East field sales leaders is critical.

    While global campaigns will deliver pipeline, this role is accountable for local execution to make up the difference and exceed pipeline coverage targets for the region.

    The field marketing manager must provide feedback to the corporate campaign leaders to guide those programs to maximize pipeline creation in the region and has the authority to accept or decline if/when global programs land in the region.


    While this role has an impact across all regional marketing initiatives, the key area of orchestration this role will lead is for account-based marketing with target accounts and customers.

    Working hand in hand with the business development team, the field marketing manager will be integral to the execution of account plans and engagement cadences.

    Job Responsibilities
    Accountable for pipeline coverage in the Field Marketing Manager's region (Enterprise East); while global marketing will deliver pipeline, the Field Marketing Manager is ultimately responsible for collaborating with global teams and building local campaigns to ensure pipeline coverage is met
    Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast, track, and report field marketing effectiveness and ROI to internal stakeholders
    Build and maintain ongoing relationships and consistent communications with the sales, SDR, and marketing leadership to drive marketing strategy and ensure leads move efficiently through the sales funnel
    Work with the audience, content, digital, PR, communications, and demand marketing teams who will support your region with programs and resources; the field marketing manager is accountable for how these land within the region
    With the support of a global partner marketing strategy, build a local partner execution plan to build a pipeline at scale
    Identify demand generation opportunities incremental to global campaigns, and pull together local activities across that leverage our partners to create an integrated experience
    Primarily support the delivery of global events in your region, and develop local events when global events are not appropriate for your audience
    Engage with relevant third party associations and networking groups in your region to engage the membership in learning about Optimizely
    Support the global ABx strategy and your regional SDRs as they orchestrate engagement with depth target accounts
    Support AM/CSM activities in the region that are informed by our customer marketing strategy
    Leverage global content to deliver a local social media engagement plan
    Plan and operate in a transparent manner for cross-organizational visibility and to share best practices with other regional field leaders
    Resourceful and willing to jump in, work with both opportunity and constraint, and leverage existing resources to accomplish goals
    Ability to travel when required (<30-60%)
    Knowledge and Experience
    3+ years of experience in high technology B2B enterprise software marketing and building integrated marketing plans
    Excellent collaboration skills and ability to influence and motivate team members that don't report to you
    Detail-oriented and able to drive multiple initiatives simultaneously and execute flawlessly in a fast-paced environment
    Ability to easily transition from high-level strategic thinking to creative and detailed execution
    Ability to manage time and multiple priorities with a variety of internal and external stakeholders
    Highly motivated self-starter who thrives on working in a complex and rapidly evolving business
    Excellent communicator with proven ability to clearly convey ideas and data in written and verbal presentations to a variety of audiences
    Team player with the ability to confidently work on or lead cross-functional teams over whom s/he has no formal authority
    You are structured and process-focused
    Outstanding communication skills verbally and in writing
    Education
    College degree required with a preferred emphasis in marketing, communications, and/or general business; MBA a plus
    Education or equivalent experience in digital marketing

    Optimizely is committed to a diverse and inclusive workplace.

    Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

    #LI-SA1
  • Bristol Myers Squibb

    Marketing Manager

    3 weeks ago

    Bristol Myers Squibb New York, United States

    Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones. · **Marketing Manager Role ...

  • Noble People LLC

    Marketing Manager

    1 week ago

    Noble People LLC New York, United States

    The Marketing Manager at Noble People is instrumental in solidifying and elevating Noble People's unique brand reputation in the market and enabling sales to attract new clients and drive business growth. This role requires strategic vision and proactivity, adeptness at digital m ...

  • Frankfurt Kurnit Klein and Selz PC

    Marketing Manager

    2 weeks ago

    Frankfurt Kurnit Klein and Selz PC New York, United States

    **DEPARTMENT**: Marketing · **SCHEDULE/STATUS**: Full-Time/Exempt · **SUPERVISOR(S)**: Director of Marketing · **LOCATION**: New York City · **SALARY**:The salary range for this position is $105,000 to $120,000. · **SUMMARY** · Founded more than 40 years ago as a boutique law fir ...

  • The Marketing Search

    Marketing Manager

    2 weeks ago

    The Marketing Search New York, United States

    Are you an experienced marketer with a knack for driving business growth? We're on the lookout for a talented individual to join our team and lead our global marketing and business development efforts. · **About Us**: · We're a leading firm specializing in artistic, functional, a ...

  • CEDENT

    Marketing Manager

    1 week ago

    CEDENT New York, United States

    Terms of Hire: Contract. · Compensation: $ 40-50/hr DOE. · **Job description**: · **Essential Responsibilities and Duties**: · - **Marketing Reviewer conducts the day-to-day review for a select criteria of materials using the CLIENT logo and company name.**: · - **This role also ...

  • ChemTreat

    Marketing Manager

    3 weeks ago

    ChemTreat New York, United States

    When you join the nation's largest and fastest growing specialty chemical company dedicated solely to industrial water treatment, you'll work side-by-side with those customers, helping them save millions of dollars and grow their businesses, all while protecting people and the en ...

  • Blue Note Jazz Club

    Marketing Manager

    3 weeks ago

    Blue Note Jazz Club New York, United States

    **OVERVIEW** · Blue Note Entertainment Group is seeking a highly motivated Marketing Manager with a music and entertainment background to directly support the Blue Note New York Marketing Director for the iconic Blue Note Jazz Club in New York City. · **RESPONSIBILITIES**: · - Wo ...

  • Epic Games

    Marketing Manager

    3 weeks ago

    Epic Games New York, United States

    **WHAT MAKES US EPIC?**: · At the core of Epic's success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it's building award-winning games or crafting engine technology that enables others to make visua ...

  • Nuts Factory

    Marketing Manager

    6 days ago

    Nuts Factory New York, United States

    **Welcome to Nuts Factory** · We are a food specialty store specializes in creating a unique market shopping experience. We sell nuts, dried fruits, chocolates, spices, beans, candies, coffee, granola, olives, sandwiches and more. · This individual will be responsible for managem ...

  • Xhome Inc

    Marketing Manager

    3 days ago

    Xhome Inc New York, United States

    Company Overview: · XHOME INC is at the forefront of transforming residential living by integrating smart home technology and AI into the mass production of modern, efficient homes. Our flagship XHOME models are equipped with the latest in smart home systems, such as intelligent ...

  • Skeepers

    Marketing Manager

    1 week ago

    Skeepers New York, United States

    **Company Overview** · Skeepers provides a fully integrated one-stop-shop UGC suite for brands to bond with consumers, amplify reach, boost engagement, drive sales and customer retention. More than 8,000 clients across the globe use our AI-based solutions to generate millions of ...

  • Ground Up International

    Marketing Manager

    2 days ago

    Ground Up International New York, United States

    **Job Title**: Marketing Manager · **Job Summary**: · **About Ground Up**: · Ground Up is a premier footwear manufacturer retaining an integrated portfolio of licensed and owned brands and has grown to be a leading supplier. The company's unique capability to design and translate ...

  • Yankees Entertainment and Sports Network, LLC

    Marketing Manager

    3 days ago

    Yankees Entertainment and Sports Network, LLC New York, United States

    YES Network is actively seeking a Marketing Manager to join their team in the greater NYC area. · **About YES Network**: · Founded in 2002, The YES Network is the most watched regional sports network in the country in 15 of the past 17 years. YES owns exclusive local TV rights to ...

  • National Hockey League (NHL)

    Manager, Marketing

    2 days ago

    National Hockey League (NHL) New York, United States

    **ABOUT THE NATIONAL HOCKEY LEAGUE** · Founded in 1917, the National Hockey League (NHL) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada. · With more than 1500 employees across the US ...

  • The Frick Collection

    Manager of Marketing

    3 days ago

    The Frick Collection New York, United States

    : · Full-time Exempt · Application deadline: May 24 · The salary range is $75,000 - $80,000 annually, based on skills and experience. · The Frick requires all employees be fully vaccinated and to have received booster vaccines against COVID 19. · **Background** · Opened to the pu ...

  • Sourcemap

    Marketing Manager

    4 days ago

    Sourcemap New York, United States

    **Title: Marketing Manager** · **Reports to: Director of Demand Generation** · **Location: Remote (CST or EST) or Hybrid for our NYC Office** · **About the Company**: · Sourcemap is the leading provider of supply chain mapping, traceability, and transparency software. Our clients ...

  • THE HISPANIC SOCIETYOF AMERICA

    Manager of Marketing

    3 days ago

    THE HISPANIC SOCIETYOF AMERICA New York, United States

    Are you interested in creating and executing a strategic marketing plan for the Hispanic Society Museum & Library (HSM&L) with the purpose of promoting Luso-Hispanic heritage and culture, from antiquity to the present? · **Responsibilities** · - Strategic thinking around digital ...

  • Revlon Consumer Products LLC

    Manager, Marketing

    3 days ago

    Revlon Consumer Products LLC New York, United States

    At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. · Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon ...

  • Magnit

    Manager, Content Marketing

    3 weeks ago

    Magnit Newark, United States

    Detail-Oriented · - Marketing · - Marketing Strategy · - Strong Communication Skills · - Description: · **DESCRIPTION**: · Good storytelling starts with great listening. At our Client, that means each role and every project has our audience in mind. Because the same people who de ...

  • University Hospital, Newark NJ

    Manager, Marketing and Communications

    2 weeks ago

    University Hospital, Newark NJ Newark, United States

    **Responsibilities**: · The primary purpose of the Manager Communications is to be responsible for the delivery of marketing and media relations initiatives to promote the hospital and its services, under the direction of the Director Marketing Communications & Special Projects. ...