- Develop go-to-market plans, positioning, and messaging for new products and services
- Lead the launch and promotion of all new products
- Subject Matter Expert (SME) for designated portfolio in support of all commercial efforts
- Provide VOC inputs/support for the Strategy, Upstream, & R&D teams
- Partner effectively with cross-functional and commercial teams (e.g. Training, Sales, Field Service, Clinical, Product Management, Finance, etc.)
- Identify, analyze, and monitor key competitors and market trends
- Formalize Center of Excellence/Reference sites strategies
- Support development and management of Advisory Councils
- Develop marketing/sales campaigns for demand generation
- Work with Finance, Product Management, and analytics teams to protect price/margin
- Create a close, trusted, and accountable partnership with the Sales teams
- Sales and Customer Support
- Product Launch
- Commercial Excellence
- Education and/or Experience - Bachelor's degree and/or equivalent experience with a minimum of 5 years proven and progressive global marketing or commercial experience, preferably in healthcare. This position should have experience in the following areas:
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Commercial Marketing Manager - Newtown, United States - CenTrak
3 weeks ago
Description
Mission:
The Commercial Marketing Manager develops the commercial marketing strategies and product commercialization plans of CenTrak's products and services through active and frequent partnership and communication with Product Management, Sales, and other functional teams. This role owns voice of customer and market research for the company and interfaces with customers regularly to collect feedback to improve current products and influence the development of new products. This role tracks and analyzes market trends to identify product opportunities and how CenTrak's solutions meet the ever-changing needs of customers. The Commercial Marketing Manager is responsible for managing product launches and cross-functional launch teams, creating marketing campaigns for demand generation, and driving the marketing content and event strategy to attract, education, and convert potential buyers (blogs, videos, case studies, trade shows, webinars, etc.) This individual is also responsible for developing and evaluating post-launch metrics for new product development projects and business cases/financial assessments in support of sales strategies and programs.
Primary Objectives of the Role:
o Work directly with customers and supports the sales team when needed on large scale projects
o Drive content for webinars, press releases, and other customer facing content
o Develop strategic sales programs and campaigns that enable CenTrak to achieve business objectives
o Create, track, and report post-launch metrics and performance against business goals
o Develop sales tools and other collateral in combination with marketing colleagues
o Identify and communicate unmet customer needs for insight into new products
o Identify market trends, risks, and opportunities
o Actively monitor unit sales, ASP, and margins against forecast and recommend corrective action as needed
o Identify needs for research and work with Product Management and/or Marketing Communications to design studies or acquire research reports
o Determine clinical study needs to support the business and work with Clinical team to determine strategy for gaining the study data
o Understand competition and create competitive comparisons and battlecards
o Partner with marketing communications on tradeshow management
o Work with applicable societies and KOLs and manage customer advisory council
o Create and manage reference sites and centers of excellence
Qualifications:
o Familiarity with multiple channels of distribution in worldwide markets
o Experience in RTLS preferred (e.g. asset management, staff duress, infant security, environmental monitoring, safety solutions, clinical workflows)
o Must work effectively with senior-level executives, cross-functional peers, and leaders and staff of affiliated institutions and enterprises.
o Must have strong interpersonal skills, maturity and good judgment and be capable of communicating with a diverse range of individuals.
o The ability to organize and manage multiple priorities.
o A demonstrated ability to train, develop, and lead employees to generate results.
o Must have a strong customer orientation.
o Must have excellent interpersonal and communications skills including presentation skills.
o Must be a strong team player.
o Must be committed to company values.
***CenTrak is an Equal Opportunity Employer, including disability and protected veteran status.***
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)
