Marketing Manager - Newtown, United States - CenTrak

Description

• Assist in the strategy planning of marketing communication programs and related budgets to deliver business results through partnership with commercial leaders.
• Active member of cross-functional Product Launch teams to assist in the planning and delivery of required marketing support.
• Develop and review/edit content for marketing campaigns, including landing pages, emails, social media posts, publications, speaking proposals, press releases, whitepapers, case studies and blogs.
• Manage digital marketing campaigns, including social media, email marketing, search engine marketing (SEO/PPC), and website updates.
• Primary point of contact for external SEO and PR agencies.
• Manage all aspects of event planning, including strategy, logistics/shipping, inventory control, vendor relationships, and budget management. Pertains to tradeshows, webinars, speaking engagements, and large-scale, high-profile customer/partner conferences.
• Drive thought leadership programs through close collaboration with Sales, Product Management, and the Consulting team to help develop new marketing campaigns.
• Develop and implement marketing automation workflows to improve lead generation and lead nurturing campaigns via HubSpot.
• Analyze and regularly report on campaign performance using HubSpot and Salesforce analytics tools to inform decision-making and optimize marketing strategies.
• Assist Commercial Marketing teams with competitive landscape and market analysis - updating competitive market tools, battlecards, and newsfeed for sales.
• Gathering Voice of Customer in connection with existing product lines as well as new product development efforts, including, but not limited to, CenTrak's Client Advisory Group.
• Stay up-to-date on industry trends and best practices to inform marketing strategies
• Collaborate with designers and other stakeholders to develop creative assets that support marketing campaigns and events.
• Manage vendor relationships as required, including negotiating contracts and ensuring timely delivery of services.

• Bachelor's degree in Marketing, Communications, Public Relations or related field
• 5-8 years of Marketing experience, preferably in a B2B setting
• Experience within the healthcare or technology space a strong plus
• Competent writer with strong vocabulary and language skills
• Proficient in Microsoft Office
• Marketing Automation System experience required, HubSpot strongly preferred, HubSpot certification a strong plus
• Experience with CRM systems, Salesforce a strong plus
• Website Content Management System experience a plus

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.