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    Sr. Product Marketing Manager - Yardley, United States - MMIT (Managed Markets Insight & Technology)

    MMIT (Managed Markets Insight & Technology)
    MMIT (Managed Markets Insight & Technology) Yardley, United States

    3 weeks ago

    Default job background
    Description
    MMIT (Managed Markets Insight & Technology)
    3 years of product marketing experience in software servicing the pharmaceutical industry
    Excels in fast-paced, high growth environments
    Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messaging
    Results-oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles
    Exceptional communication and presentation skills
    Comfortable interacting with senior-level clients and partners
    Responsibilities


    As a Product Marketing Manager at MMIT, you are responsible for creating marketing content and executing product marketing initiatives to drive revenue growth for the MMIT product portfolio.

    Responsibilities include creating value proposition and differentiative messaging and narratives, delivering high-impact sales tools (PPT decks, sales sheets, case studies, battlecard), performing competitive analyses, training sales on the release of new products, and supporting product management in the recruitment and onboarding of Early Adopter Candidates
    Identify points of differentiation and create compelling value propositions for a defined set of MMIT products
    Adjust product messaging based on market trends and changes
    Partner closely with marketing stakeholders to build and execute compelling, high-impact internal and external marketing plans across all mediums
    Conduct consistent competitive intelligence analyses, lead Voice of Customers interviews and stay abreast of market trends and disrupters to support product roadmap development, product positioning efforts, and client satisfaction initiatives
    Determine and execute field-facing enablement plan, including training teams on new products and upcoming feature enhancement releases
    Drive GTM efforts across outbound teams (Commercial, Marketing, Delivery, Data Ops, Data Services) to ensure understanding of and alignment to solution strategy, packaging, and positioning
    Ensure pricing and promotions align with market value and revenue targets in conjunction with leadership team
    Define and validate ROI (pre-sale models and post-sale analysis) and document client success stories
    Qualifications

    Bachelor's degree
    Strong writing skills are required
    3 years of product marketing experience in software servicing the pharmaceutical industry
    Excels in fast-paced, high growth environments
    Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messaging
    Results-oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles
    Exceptional communication and presentation skills
    Comfortable interacting with senior-level clients and partners
    Responsibilities


    As a Product Marketing Manager at MMIT, you are responsible for creating marketing content and executing product marketing initiatives to drive revenue growth for the MMIT product portfolio.

    Responsibilities include creating value proposition and differentiative messaging and narratives, delivering high-impact sales tools (PPT decks, sales sheets, case studies, battlecard), performing competitive analyses, training sales on the release of new products, and supporting product management in the recruitment and onboarding of Early Adopter Candidates
    Identify points of differentiation and create compelling value propositions for a defined set of MMIT products
    Adjust product messaging based on market trends and changes
    Partner closely with marketing stakeholders to build and execute compelling, high-impact internal and external marketing plans across all mediums
    Conduct consistent competitive intelligence analyses, lead Voice of Customers interviews and stay abreast of market trends and disrupters to support product roadmap development, product positioning efforts, and client satisfaction initiatives
    Determine and execute field-facing enablement plan, including training teams on new products and upcoming feature enhancement releases
    Drive GTM efforts across outbound teams (Commercial, Marketing, Delivery, Data Ops, Data Services) to ensure understanding of and alignment to solution strategy, packaging, and positioning
    Ensure pricing and promotions align with market value and revenue targets in conjunction with leadership team
    Define and validate ROI (pre-sale models and post-sale analysis) and document client success stories
    Company Description

    MMIT's mission is to smooth access to therapy. We believe that drug access is really complicated and when not fully understood, can create significant disruption to healthcare. By bringing transparency to all stakeholders, we can accelerate access to therapy and make healthcare work better. As the market leader, we are growing fast across the markets we serve that include... pharma manufacturers, payers, PBMs, healthcare IT organizations and providers.

    Our solutions are designed to manage an ever-changing proprietary set of pharmacy and medical benefit information and to provide a structured view of complex drug access information.

    By embedding our data and SaaS applications across healthcare, we help to ensure transparency, consistency and confident decision making.


    MMIT is a technology and data company that works at the heart of our clients' market access organizations to help provide data and insights over the course of the lifecycle of a drug.

    The Data Intelligence team delivers technical data expertise and reporting that answers our clients' complex business questions.

    Job Description


    As a Product Marketing Manager at MMIT, you are responsible for creating marketing content and executing product marketing initiatives to drive revenue growth for the MMIT product portfolio.

    Responsibilities include creating value proposition and differentiative messaging and narratives, delivering high-impact sales tools (PPT decks, sales sheets, case studies, battlecard), performing competitive analyses, training sales on the release of new products, and supporting product management in the recruitment and onboarding of Early Adopter Candidates.


    • Identify points of differentiation and create compelling value propositions for a defined set of MMIT products. Adjust product messaging based on market trends and changes.
    • Partner closely with marketing stakeholders to build and execute compelling, high-impact internal and external marketing plans across all mediums
    • Conduct consistent competitive intelligence analyses, lead Voice of Customers interviews and stay abreast of market trends and disrupters to support product roadmap development, product positioning efforts, and client satisfaction initiatives.
    • Determine and execute field-facing enablement plan, including training teams on new products and upcoming feature enhancement releases
    • Drive GTM efforts across outbound teams (Commercial, Marketing, Delivery, Data Ops, Data Services) to ensure understanding of and alignment to solution strategy, packaging, and positioning
    • Ensure pricing and promotions align with market value and revenue targets in conjunction with leadership team
    • Define and validate ROI (pre-sale models and post-sale analysis) and document client success stories
    Qualifications

    • Bachelor's degree
    • Strong writing skills are required
    • Pharmaceutical managed markets agency experience a plus
    • 3 years of product marketing experience in software servicing the pharmaceutical industry
    • Excels in fast-paced, high growth environments
    • Demonstrated ability to understand and synthesize complex concepts into simple, powerful and engaging positioning and messaging
    • Results-oriented with a can-do spirit that loves to exceed expectations, meet deadlines, and overcome obstacles
    • Exceptional communication and presentation skills. Comfortable interacting with senior-level clients and partners
    Additional Information

    All your information will be kept confidential according to EEO guidelines.

    Location

    Remote or Yardley, PA office (optional)

    Travel Requirements


    Limited:
    Company information

    For nearly two decades MMIT has been solely focused on solving the "what and why" of drug coverage, and has been a trusted, go-to-market partner to pharma companies, payers and providers.

    We believe that patients who need lifesaving treatments shouldn't face delays because accessing drugs can be confusing.

    As the leading provider of market access data, analytics and insights, our expert teams of clinicians, data specialists and market researchers provide clarity and confidence so that our clients can make better decisions.

    Divisions of MMIT include AIS Health, creator of the Directory of Health Plans and leading healthcare publications; Zitter Health Insights, a preeminent provider of market access insights and solutions for specialty drugs; RJ Health, the market leader in pricing and coding solutions for infusion drugs covered under the medical benefit; and The Dedham Group, a U.S.

    market access oncology and specialty therapeutics consultancy offering research, data analytics and strategy formulation services to the life sciences industry.

    Biotechnology, Information Technology, Pharmaceuticals, Healthcare, Market Research

    Company Specialties:
    Formulary, Policy & Restriction Transparency, Mobile Formulary Search Application, Launch Commercialization Guidance, and Formulary Management & Publishing

    #J-18808-Ljbffr
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