Principal, Digital Performance Analytics - Provo, United States - Qualtrics

Description

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that's work worth doing.

Principal, Digital Marketing Performance Analyst

Why We Have This Role

Qualtrics is experiencing incredible growth through the delivery of an amazing product, and world-class sales and marketing efforts. As we scale our business, we are looking for a passionate, creative, and analytical person who believes in the power of quantitative analysis to attract, engage and activate buyers throughout the customer journey.

This Principal, Digital Performance Analytics will be responsible for helping Qualtrics hit its overall pipeline and revenue targets by optimizing and expanding digital marketing channels. This includes evaluating the effectiveness of our digital marketing channels, working with digital managers to create and track KPIs that include channel and funnel metrics, and running deep-dive analysis to uncover actionable insights and drive recommendations to improve business outcomes.

How You'll Find Success

• Role models cross functional collaboration, through effective relationships globally, across offices and teams.
• Solves problems and overcomes challenges and roadblocks and knows when and whom to engage for assistance.
• Autonomously identifies and explores problems and solves them through creative solutions.
• Takes on and leads internal and cross-functional strategic initiatives from idea creation to implementation.
• Designs, implements and sustains processes that contribute to the scalability of the company.

How You'll Grow

You will be at the forefront of our marketing efforts, providing you with the day-to-day challenge of solving complex problems in an ever-evolving landscape. As you steer our operations toward success, you'll master the art of strategic decision-making and analytic problem-solving while navigating complex marketing challenges. Your leadership role will involve coaching and developing a team, guiding your team towards operational excellence and foster their professional development

Things You'll Do

• Evaluating and working with channel owners to optimize digital marketing campaigns/channels, providing recommendations on performance, and deep analyses to understand what's working and what's not and why.
• Be the go-to analytics resource for digital channel owners, supporting both large presentations and recommendations and ad-hoc, time-bound requests
• Produce growth insights (campaign efficiency, funnel analysis, cohort list aging)
• Acquire and blend campaign member/cohort data from multiple sources (e.g. third-party data source, Marketo, Google Analytics, etc), and support operational campaign execution using SQL and scripting tools like Python/R as needed
• Monitor campaigns to optimize performance based on industry best practices
• Craft raw data and analysis into well-written and persuasive visual content
• Deliver regular, easy-to-consume presentations and business reviews to senior stakeholders and executives like product marketing teams, marketing leadership, etc
• Support marketing leadership on critical investment decisions and projects like Measuring marketing program effectiveness with emphasis on customer lifecycle, how to effectively measure the impact of new campaigns, prospect segmentation, and advanced targeting/personalization techniques

What We're Looking For On Your Resume

• 5-10 years' experience in Marketing Analytics or Marketing Operations, Revenue Analytics, or Revenue Operations
• Experience in a SaaS company and understanding of the B2B lead to opportunity and sales process
• Knowledge of channel performance metrics, including website performance, channel performance, and more including Digital Marketing, including email, Paid Search, SEO, and Website Analytics
• Advanced proficiency in SQL (experience with SAS/Python/R is a plus)
• Strong communication and data visualization skills; can easily create powerful visualizations that transform complex data into easily consumable, actionable insights. Proficiency in at least one analytics & visualization tool such as Tableau, R, Domo, etc.
• Bachelor's degree from a selective university in a quantitative discipline such as CS/Math/Engineering, Marketing/Communications with an analytics focus, or related field

What You Should Know About This Team

• Your day will consist of overseeing the integration and functionality of marketing systems, ensuring that every prospect and customer touchpoint is tracked and utilized to its full advantage.
• You will routinely align with field marketing, demand generation, and SDR managers to optimize tactics based on data-driven insights. Work closely with your team to distill complex analytics into clear strategies for better-targeted campaigns.
• You'll brainstorm with your global team to bridge technological gaps, increasing automation and personalization. The insights you generate will be crucial in making executive decisions, translating directly into initiatives that enhance our customer's journey through expertly-crafted, tailored experiences.

Our Team's Favorite Perks and Benefits

• Workspaces: We have quiet spaces to take a call or for deep thinking, and other spaces dedicated to collaboration.
• Wellness Reimbursement: This can be put toward wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and more.
• Q Mentor Program: Looking to grow in your career? Get matched with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
• $1800 Experience bonus to be used for an "Experience" of your choosing

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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