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    Sr. Digital Marketing Manager - Provo, United States - Unicity

    Unicity
    Unicity Provo, United States

    3 weeks ago

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    Description
    Job Overview


    Unicity is dedicated to developing innovative, science-based products and programs that promote metabolic health and improve the quality of life for people everywhere.

    For over 30 years, Unicity has been dedicated to developing high-quality products that contain the vital nutrients your body needs.

    With the proper process, cutting-edge technology, and a mission to Make Life Better, Unicity is paving the way for a better tomorrow.

    We are looking for an experienced, self-starting Sr.

    Digital Marketing Manager to support our digital marketing evolution, focusing on key areas such as SEO, Amazon marketplace, and data analytics.

    Our Ideal Candidate Will Be

    Experienced in the direct selling industry and familiar with the relationship between the company and sales field
    Proficient in digital marketing analytics tracking tools and strategies
    Comfortable with day-to-day digital marketing activities, as well as long-term strategy
    Skilled in communication with team members, cross-department partners, and other internal and external stakeholders
    Strategic, action-oriented, and decisive when it comes to assessing the needs of the customer and advocating for those needs
    Able to handle multiple priorities, tight deadlines, and changing needs without jeopardizing quality of execution


    This position offers the option to work in a hybrid setting, allowing you to be either in Las Vegas or at the Utah office.

    Key Areas Of Responsibility

    Build and drive process improvements through continuous testing, automation and cross-functional alignment
    Utilize strong analytical skills, particularly in GA4 and GTM, to evaluate customer experience
    Develop and track key business KPIs, identifying growth opportunities and improve efficiency
    Identify trends and insights, and optimize digital marketing activities based on those insights
    Lead the strategic development and execution of digital analytics, online conversion tracking, and performance measurement initiatives
    Establish clear performance metrics for by identifying key objectives and performance measures

    Requirements / Preferred Skills

    Bachelor's degree in marketing, communication, or related field (or equivalent experience)
    Minimum 3-5 years of marketing and digital marketing experience
    Strong analytical skills and proficiency with web analytics and campaign tracking platforms (e.g., GA4, GTM)
    Proven experience in Amazon account management, SEO, preferably in an e-commerce environment
    Previous work experience with Amazon Seller Central
    Detail-oriented with strong project management abilities.
    Proficiency in conducting research and A/B testing
    Collaborative nature and ability to rapidly adapt to changing requirements
    Excellent written and verbal communication skills
    Exceptional attention to detail
    Strong critical thinking and problem-solving skills
    Experience in the Multi-Level Marketing (MLM) industry and/or international business experience preferred

    Benefits & Perks

    Fast-paced, collaborative team-work culture
    Competitive pay
    Generous PTO policy and company paid holidays
    Paternity leave benefits
    Hybrid work arrangement
    Phone and internet reimbursement
    401(k) plan with company match
    Great company healthcare (dependent care, FSA, HSA qualified plans)
    Company product allowance

    #J-18808-Ljbffr
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