- Manage and mentor a diverse team of marketing analytics and operations professionals spread across global locations, managing their performance, development, and productivity.
- Use advanced analytics to provide actionable insights that support the day-to-day and strategic decisions of our field marketing, demand generation, and SDR teams. Provide additional insight as to how marketing can support Sales, Customer Success and Partner.
- Champion data-driven decision-making processes and tailor marketing strategies to cater to different markets and customer segments on a global basis
- Create and manage a unified view of all marketing data sources, providing insights and recommendations to optimize the customer journey and enhance lead generation and nurturing.
- Collaborate with cross-functional teams to ensure all marketing campaigns are informed by solid analytics and tailored to drive demand and support the sales pipeline.
- Stay updated with the latest in marketing technology and analytics, incorporating best practices and innovative solutions where appropriate.
- Drive continual optimization of the marketing automation processes and workflows to improve team efficiency and marketing outcomes.
- Oversee the global marketing technology stack and drive the strategy for its development and optimization to support marketing and sales objectives.
- Drive efficiency through improved technology strategy (both internal and external tools)
- Maintain, monitor and improve integrations between marketing technologies and other business systems to ensure seamless data flow and reporting.
- Strengthen relationships with key martech vendors and partners to leverage available tools to their full potential.
- 10+ years of marketing experience with at least 5-7 years in a leadership role managing marketing analytics in a B2B SaaS environment.
- 3+ years of People Management experience, managing remote and culturally diverse teams with proven leadership and team-building capabilities.
- Expert knowledge analytics tools such as SQL and Tableau, with an ability to integrate systems and interpret complex data sets.
- Strong familiarity with B2B marketing technology a must-have, including platforms such as Marketo, LeanData, HighTouch, 6sense, Bizzabo, and more.
- A track record of leveraging insights to drive marketing strategy for field marketing, digital marketing, and SDR channels.
- Exceptional communication skills and the ability to present data-driven narratives to stakeholders at all levels.
- Strong project management acumen and the capacity to balance strategic long-term goals with immediate marketing needs.
- Bachelor's degree in Marketing, Business, Analytics, or a related field; Master's degree or MBA strongly preferred.
- our day will consist of overseeing the integration and functionality of marketing systems, ensuring that every prospect and customer touchpoint is tracked and utilized to its full advantage.
- You will routinely align with field marketing, demand generation, and SDR managers to optimize tactics based on data-driven insights. Work closely with your team to distill complex analytics into clear strategies for better-targeted campaigns.
- You'll brainstorm with your global team to bridge data gaps, increasing automation and personalization. The insights you generate will be crucial in making executive decisions, translating directly into initiatives that enhance our customer's journey through expertly-crafted, tailored experiences.
- Workspaces: We have quiet spaces to take a call or for deep thinking, and other spaces dedicated to collaboration.
- Wellness Reimbursement: This can be put toward wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and more.
- Q Mentor Program: Looking to grow in your career? Get matched with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
- $1800 Experience bonus to be used for an "Experience" of your choosing
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Manager, Marketing Operations - Provo, United States - Qualtrics
Description
At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that's work worth doing.
Manager, Marketing Operations & Insights
Why We Have This Role
Data and insights power the marketing strategy at Qualtrics. With signature events like X4, a global sales organization, and a fast growing business, your mission will be to harness the power of data analytics to drive sophisticated marketing strategies. This role goes beyond dashboards as you will provide strategic guidance that informs our global marketing initiatives, directly influencing the growth trajectory of our field marketing, demand generation, product marketing and business development efforts. As a people leader, you will cultivate a team of experts, empowering them to push the boundaries of what's possible while driving measurable results. Your influential position will interface directly with senior sales, marketing, and operations leadership, providing insightful recommendations that underpin our marketing success and fuel market expansion.
How You'll Find Success
You'll know you're doing an excellent job when you achieve strategic alignment and efficiency of your team's output, their mastery of our marketing tech stack, and the deep insights that inform company-wide strategies. We expect that within your first year, you will have revolutionized how we interpret customer data, elevated the effectiveness of our marketing channels, and exponentially increased the ROI of our marketing campaigns. With your experience in martech and analytical roles, you possess the ability to translate complex data into compelling action plans, and know how to create the systems to enable others. Communication is your forte; you converse fluently with data scientists and marketing and sales leaders alike. Proactive project management is second nature to you, ensuring the timely delivery of initiatives that solve complex marketing problems creatively and effectively.
How You'll Grow
You will be at the forefront of our marketing efforts, providing you with the day-to-day challenge of solving complex problems in an ever-evolving landscape. As you steer our operations toward success, you'll master the art of strategic decision-making and analytic problem-solving while navigating complex marketing challenges. Your leadership role will involve coaching and developing a team, guiding your team towards operational excellence and foster their professional development.
Things You'll Do
What We're Looking For On Your Resume
What You Should Know About This Team
Our Team's Favorite Perks and Benefits
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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