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    Digital Marketing Manager - Provo, United States - Unicity USA Inc

    Unicity USA Inc
    Unicity USA Inc Provo, United States

    3 weeks ago

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    Description

    Job Description

    Job Description

    Job Overview

    Unicity is dedicated to developing innovative, science-based products and programs that promote metabolic health and improve the quality of life for people everywhere. For over 30 years, Unicity has been dedicated to developing high-quality products that contain the vital nutrients your body needs. With the proper process, cutting-edge technology, and a mission to Make Life Better, Unicity is paving the way for a better tomorrow.

    We are looking for an experienced, self-starting Digital Marketing Manager to support our digital marketing evolution, focusing on key areas such as SEO, Amazon marketplace, and data analytics.

    Benefits & Perks

    • Fast-paced, collaborative team-work culture
    • Competitive pay
    • Generous PTO policy and company paid holidays
    • Paternity leave benefits
    • Hybrid work arrangement
    • Phone and internet reimbursement
    • 401(k) plan with company match
    • Great company healthcare (dependent care, FSA, HSA qualified plans)
    • Company product allowance

    Our ideal candidate will be:

    • Experienced in the direct selling industry and familiar with the relationship between the company and sales field
    • Proficient in digital marketing analytics tracking tools and strategies
    • Comfortable with day-to-day digital marketing activities, as well as long-term strategy
    • Skilled in communication with team members, cross-department partners, and other internal and external stakeholders
    • Strategic, action-oriented, and decisive when it comes to assessing the needs of the customer and advocating for those needs
    • Able to handle multiple priorities, tight deadlines, and changing needs without jeopardizing quality of execution

    This position offers the option to work in a hybrid setting, allowing you to be either in Las Vegas or at the Utah office.

    Key Areas of Responsibility:

    • Build and drive process improvements through continuous testing, automation and cross-functional alignment
    • Utilize strong analytical skills, particularly in GA4 and GTM, to evaluate customer experience
    • Develop and track key business KPIs, identifying growth opportunities and improve efficiency
    • Identify trends and insights, and optimize digital marketing activities based on those insights
    • Lead the strategic development and execution of digital analytics, online conversion tracking, and performance measurement initiatives
    • Establish clear performance metrics for by identifying key objectives and performance measures

    Requirements / Preferred Skills

    • Bachelor's degree in marketing, communication, or related field (or equivalent experience)
    • Minimum 3-5 years of marketing and digital marketing experience
    • Strong analytical skills and proficiency with web analytics and campaign tracking platforms (e.g., GA4, GTM)
    • Proven experience in Amazon account management, SEO, preferably in an e-commerce environment
    • Previous work experience with Amazon Seller Central
    • Detail-oriented with strong project management abilities.
    • Proficiency in conducting research and A/B testing
    • Collaborative nature and ability to rapidly adapt to changing requirements
    • Excellent written and verbal communication skills
    • Exceptional attention to detail
    • Strong critical thinking and problem-solving skills
    • Experience in the Multi-Level Marketing (MLM) industry and/or international business experience preferred
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