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    Game Brand Manager - Los Angeles, United States - eChinaCareers

    eChinaCareers
    eChinaCareers Los Angeles, United States

    2 days ago

    Default job background
    Permanent
    Description

    We are looking for a Game Brand Manager to join a major gaming company in their office based in Los Angeles, United States. This is a full-time position starting as soon as possible.

    Job responsibilities

    • Manage the global branding strategy for shooting games and establish a strong global brand identity for the game
    • Possess an in-depth understanding of the shooting game genre and player preferences. Utilize product content and insights from players to develop a distinctive brand tone and incorporate it into specific publishing content
    • Conduct comprehensive environmental analysis and market research, including evaluating brand markets, monitoring industry trends, and studying competitor dynamics. Provide valuable brand insights for game version packaging, future development plans, and other related tasks
    • Devise creative global events that align with the brand tone, promotional goals, and market characteristics. Mobilize domestic and international market resources to successfully execute these innovative events, combining brand awareness and performance metrics
    Requirements
    • Possessing over 5 years of extensive experience in brand marketing, with a strong preference for the gaming industry.
    • Demonstrating a keen aesthetic sense and a global perspective
    • Showcasing exceptional planning and copywriting skills
    • Mandarin speaking language skills is a plus
    Benefits

    Compensation package

    The salary and benefits package includes a highly competitive monthly salary, commensurate with experience, along with performance bonuses and year-end bonuses, ensuring a rewarding compensation structure.
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