- Lead clients through launch and manage Audience Platforms (EPC, CDP, TMS) and other data and audience-based technology solutions
- Guide and drive the use of audience data to impact media strategies based on overall objectives
- Build and maintain relationships with data & technology vendors and internal agency counterparts, and clients
- Maintaining knowledge of current Adtech/Martech Ecosystems trends
- Build client and industry presentation materials and present to director, VP, and C-suite level clients with a clear storyline that addresses client business needs.
- Integrate with the Strategy, Media Investment, and Central Data teams to make data management a central resource for smarter planning
- Prepare data strategy presentation and drive integration in media plan focused on audience details
- Build and present to client's data and technology use case recommendations and performance reports
- Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
- Provide thought leadership driving innovation to achieve client needs
- Serve as a mentor and thought leader to a teams, and be willing to share knowledge and teach expertise to members of the team of cross-functional teams.
- Exhibit strong analytical, project management, storytelling and communication skills.
- Other responsibilities as assigned
- B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field.
- A minimum of 12 years' experience working with Digital Media, either in consulting (strategic or operational roles), marketing technologies, or digital strategy and buying
- A minimum of 8 years' experience in a managerial and client facing experience.
- Strong background in digital work: DSPs, DMPs, CDPs, TMS, first and third-party audience data, OLV cross screen, data and analytics, etc...
- Experience with digital media, the marketing/advertising industry, and agency work is highly preferred.
- Experience leveraging audience data (including via syndicated audience resources) to make strategic investment and communication decisions
- Understanding of research and test design
- Understanding of current privacy rules and regulations
- Comfortable presenting to and communicating with executive-level clients, and confidence in communicating complex ideas to both internal and external teams.
- Ability to service clients, partners, and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
-
Manager, Audience Strategy
Found in: ZipRecruiter Test10S US C2 - 1 day ago
Publicis CoLab New York, United StatesJob Description · Job DescriptionCompany Description · As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing ...
-
Director, Audience Data Strategy
Found in: ZipRecruiter Test10S US C2 - 1 day ago
Publicis Media New York, United StatesJob Description · Job DescriptionCompany Description · Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven g ...
-
Strategy Director, Audience Insights
Found in: ZipRecruiter Test10S US C2 - 1 day ago
Blue State New York, United StatesJob Description · Job DescriptionWhat to know · We're looking for a Strategy Director with a record of success in developing the strategy that underpins brand engagement programs, supporter experience, and creative development. You'll uncover rich audience insights, develop frame ...
-
Contract Strategy Director, Audience Insights
Found in: ZipRecruiter Test10S US C2 - 1 day ago
Blue State New York, United StatesJob Description · Job DescriptionWhat to knowWe're looking for a freelance Strategy Director with a record of success in developing the strategy that underpins brand engagement programs, supporter experience, and creative development. · You'll uncover rich audience insights, dev ...
-
Director, Paid Media
Found in: One Red Cent US eFC C2 - 3 days ago
Morgan Stanley New York, United StatesMorgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management, and wealth management services. The Firm's employees serve clients worldwide, including corporations, governments, and individuals from more ...
-
Branded Content- Managing Editor at
Found in: Recruitics US JB C2 - 2 days ago
Athletech News New York City, United States Manager (Supervisor)Athletech News ) is looking for a dynamic Head of Studio - Branded Content Manager to lead our branded content initiatives. Reporting to the Executive Editor and Publisher, and managing the Branded Content team, this position requires a visionary leader with a proven track record ...
-
Marketing Campaign Manager
Found in: Appcast Linkedin GBL C2 - 1 hour ago
Insight Global New York, United StatesMust-haves: · -5-10 years of relevant professional experience in marketing campaign / program management · -Experience using Salesforce and Asana preferred · -Exemplary communication skills and the ability to present to executive leaders, cross-functional partners, and customer ...
-
Associate Director, Global Product Marketing
Found in: ClickTrader US C2 - 3 days ago
Amazon Newark, United StatesAt Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and ...
-
Social Media Manager
Found in: Appcast US C2 - 6 days ago
Manifest New York, United StatesAt Manifest, we create rich content experiences that drive brand transformation. We are a proudly independent, full-service agency with a 40-year history of innovation in the content discipline. Our team has been honored numerous times as Content Agency of the Year, we've won an ...
-
Social Media Manager
Found in: Appcast US C2 - 1 day ago
Manifest New York, United StatesAt Manifest, we create rich content experiences that drive brand transformation. We are a proudly independent, full-service agency with a 40-year history of innovation in the content discipline. Our team has been honored numerous times as Content Agency of the Year, we've won an ...
-
Sr. Manager Learning Strategy
Found in: Adzuna US C2 - 4 days ago
Comcast Corporation Prince, United StatesComcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video co ...
-
Senior Analyst, Natural Resources
Found in: One Red Cent US eFC C2 - 1 day ago
eFinancialCareers New York, NY, United States Full timeSenior Analyst, Natural Resources, Americas · Position · A top-tier institutional asset management firm is currently looking to hire a Senior Analyst who is capable of supporting the investment management activities of the Natural Resources team in the Americas. The team require ...
-
Head of Communications
Found in: Appcast Linkedin GBL C2 - 1 hour ago
IBT Media New York, United StatesHead of Communications – IBT Media · IBT Media, a global business media company operating out of New York City, is hiring a Head of Communications to join its leadership team. The Head of Communications will partner with departments across the company's portfolio of digital publi ...
-
Creative Director
Found in: Appcast US C2 - 1 day ago
WeAreAspire New York, United StatesPosition: Creative Director · Company: Tradeshow Organizer · Compensation: $130k - $150k Base Salary + Bonus · Location: United States (Remote) · Aspire is partnering with a leader in the AI conference space who is devoted to providing the intelligence that decision-makers need ...
-
Audience Development Manager
Found in: Lensa US 4 C2 - 4 days ago
With Intelligence New York, United StatesWith Intelligence is seeking a talented Audience Development Manager to join our team. As the Audience Development Manager, you will play a crucial role in growing our audience and engaging with our target market. You will work closely with the marketing and investor relations te ...
-
Digital Manager
Found in: Lensa US 4 C2 - 3 days ago
Match Made Tech New York, United StatesJob Title: Senior Digital Manager · Location: New York, NY (onsite) · In-office days: Monday- Thursday in office, Fridays remote · Company Overview: My client is a leading media company dedicated to delivering high-quality content and innovative digital experiences to audience ...
-
Media Sciences
Found in: One Red Cent US eFC C2 - 1 day ago
Citi New York, NY, United StatesThe Media Sciences team is tasked with transforming our media capabilities, investment and measurement, while delivering positive return on marketing investment and future-proofing our business. The team works in close partnership with US and Global Digital Media, Analytics, Acqu ...
-
Data Change and Execution Leader
Found in: One Red Cent US eFC C2 - 6 days ago
Citi New York, United States Full timeReporting to the Finance Data Head, the Finance Data Change Management and Execution Practices Head is responsible for ensuring effective practices and standards are in place for all Finance data's programs and areas of change to ensure change management, appropriate level of exe ...
-
Associate Director, Data
Found in: Lensa US 4 C2 - 3 days ago
Harnham New York, United StatesAssociate Director, Data & Audience StrategyDigital Media | Internet | Marketing & AdvertisingRemote | Greater New York City | United States (U.S.)$125,000 - $155,000 + Benefits · A leading, innovative digital media solutions company seeks an experienced Associate Director of Da ...
-
Pharma Biotech Data Scientist Assoc Dir
Found in: One Red Cent US C2 - 1 day ago
Guidehouse New York, NY, United StatesJob Family: · Data Science Consulting · Travel Required: · Up to 10% · Clearance Required: · Ability to Obtain Public Trust · What You Will Do: · Guidehouse is currently looking for an Associate Director to join our cross-cutting functional team supporting federal and commercial ...
Senior Vice President, Audience Strategy - New York, United States - Publicis Groupe
Description
Company DescriptionAt Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people's lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we're recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world's best-known and most successful brands.
Job Description
The Senior Vice President, Audience will act as an agency leader supporting cross client audience needs. The role demands expertise is how to use user signals to drive business decision which impact client outcomes. You will collaborate across the organization -Brand Experience, Investment, Central Data, Publicis Media teams and Epsilon team - to develop holistic and strategic approaches to translates the client goals and objectives into actionable data applications.
This position requires a highly motivated, technical savvy, analytic thinking, and entrepreneurial person to lead the teams in how to best use data and ad tech to drive client goals.
Role Objectives:
Compensation Range: $167,000 - $273,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/22/2024.
#LI-Hybrid