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    Associate Director, Data - New York, United States - Harnham

    Harnham
    Harnham New York, United States

    1 week ago

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    Description
    Associate Director, Data & Audience StrategyDigital Media | Internet | Marketing & AdvertisingRemote | Greater New York City | United States (U.S.)$125,000 - $155,000 + Benefits

    A leading, innovative digital media solutions company seeks an experienced Associate Director of Data and Audience Strategy to successfully lead audience segmentation, platform strategy, and insights generation to meet business growth in the Eastern United States.

    THE ROLE:

    As Associate Director of Data and Audience Strategy, you will work cross-functionally and lead the collection, management, and analysis of large amounts of 1st and 3rd-party data to generate key insights that enable senior leadership, thus driving digital optimization and business growth. You will be responsible for:
    • Collecting/cleaning/analyzing audience data using various platforms (i.e., Google Analytics, LiveRamp)
    • Designing and executing A/B tests and analyzing/interpreting results; performing website tracking
    • Developing dashboards in Tableau; informing internal & external stakeholders on audience targeting strategies
    • Extracting key insights from analyses and tests, and delivering data-driven recommendations to leadership
    YOUR SKILLS:
    • Progressive commercial digital/marketing/web analytics experience in media, eCommerce, etc.
    • Proficient in gathering, cleansing & analyzing website data in Google Analytics (i.e., GA360, GA4)
    • Familiar with digital data platforms and tools (i.e., Adobe Analytics, Google Tag Manager, Salesforce)
    • Well-versed in core advanced analytics data mining and scripting tools such as Python, R, and SQL
    • Proficient in building customized dashboards using BI tools (i.e., Looker, Power BI, Qlik, Tableau)
    • Proven commercial experience designing, executing, and analyzing statistical tests (i.e., A/B)
    • Strong knowledge of media channels and concepts (i.e., Display, Paid Search, SEM, SEO, Social)
    • Proven commercial experience extracting insights from web data (i.e., clickstream, website traffic)
    • Well-versed in advanced analytics techniques (i.e., LTV, trend analysis, user journey analysis)
    • Comfortable working cross-functionally with/ technical and non-technical teams; presenting to leaders
    • Strong verbal/written communication, negotiation, and presentation skills across the business
    • Bachelor's degree in Business, Computer Science, Economics, Engineering, Mathematics, Physics, Psychology, or related field; M.B.A. or M.S. preferred
    BENEFITS:

    As the Associate Director of Data & Audience Strategy, you can make up to $155,000 base (depending on experience).

    HOW TO APPLY:

    Please register your interest by submitting your resume to George Little via the apply link on this page.

    KEYWORDS:

    Data Strategy, LiveRamp, The Trade Desk (TTD), MediaOcean, DV360, DoubeVerify, Media Activation, Web Analytics, Digital Analytics, Website Analysis, Site Testing, A/B Test, Experimentation, Google Analytics, GA 360, GA4, Google Tag Manager (GTM), Adobe Analytics, Adobe Target, Adobe Dynamic Tag Manager (DTM), BigQuery, Google Data Studio, User Experience (UX), Site Experience, Heatmap, Customer Analytics, eCommerce, Digital Optimization, Salesforce, User Research, Media Optimization, Web Optimization, Cookies, Media Pixel, Media Analytics, Media Mix Model (MMM), Multi-Touch Attribution (MTA), Customer Lifetime Value (LTV), Customer Journey, Tableau, Looker, Power BI, Python, R, SQL, Digital Transformation, Marketing Automation, Personalization, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search, Programmatic, Clickstream, Website Tag, Web Traffic, Website Tracking, Advanced Analytics, Site Analytics, Display, Media Agency, Marketing Science, Advertising Services, ETL, Data Science, Marketing Analytics, Campaign Analytics, Campaign Optimization
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