Branded Content- Managing Editor at - New York City, United States - Athletech News

Description

Athletech News ) is looking for a dynamic Head of Studio - Branded Content Manager to lead our branded content initiatives. Reporting to the Executive Editor and Publisher, and managing the Branded Content team, this position requires a visionary leader with a proven track record in content creation, content strategy, team management, and client relations within the branded content space. With 5+ years of experience, you will guide our team in creating compelling content that meets client objectives and engages our audience effectively.

Responsibilities

• Provide strategic direction and oversee the execution of branded content campaigns.
• Lead and mentor Branded Content team members and collaborate with sales, edit, and creative teams to ensure seamless workflow and project delivery.
• Develop innovative content concepts and strategies aligned with client goals and audience interests.
• Act as the primary point of contact for clients, nurturing relationships and ensuring satisfaction throughout the campaign lifecycle.
• Prep, write and edit branded/strategic content articles and other content, including in-house marketing and promotional copy as needed
• Drive the development of high-quality content across various mediums, including long-form articles, video, social media, and more.
  • Manage the editorial calendarand timelines for sponsored campaigns, ensuring projects are delivered on time and within budget.
• Collaborate with internal stakeholders to optimize content performance and identify opportunities for growth.
• Stay abreast of industry trends, market insights, and competitor activities to inform content strategy and maintain a competitive edge.

Requirements

• Minimum of 5 years of experience, including in a leadership role, within a publisher content studio or agency, with a focus on branded content.
• Proven track record of developing successful content strategies and managing branded content campaigns from concept to execution.
• Strong leadership skills with the ability to inspire and motivate a team to achieve excellence.
• Excellent communication and interpersonal skills, with the ability to effectively interface with clients and internal teams.
• Strategic thinker with a creative mindset and a passion for storytelling.
• Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
• In-depth knowledge of the media, publishing, and advertising landscape.
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• Experience with CMS platforms, social media management, and content analytics tools.
• Understanding of SEO principles and best practices in content optimization.
• Bachelor's degree in journalism, communications, marketing, or related field preferred.