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    Product Marketing Manager - Burlington, United States - Azenta, Inc.

    Azenta, Inc.
    Azenta, Inc. Burlington, United States

    1 week ago

    Default job background
    Description
    GENEWIZ LLC d/b/a Azenta Inc

    Lead the development of strategic go-to-market and technical sales product marketing approaches for company's genomics, DNA sequencing and molecular biology products and services


    Duties include:
    Define go-to-market product strategies to develop profitable marketing programs, engagements, sales collateral, service positioning and differentiation from a technical perspective for new and existing customers;
    Develop and track product marketing plans, campaigns and launches;
    Identify opportunities to increase business with new and existing customers through new service offerings or service differentiation from technical perspective;
    Gather and review product market trends and competitive landscape to identify target markets and develop lead generation strategies;
    Create and maintain competitive matrix and fine-tune service offerings and forecasts;
    Perform product win-loss analysis to identify competitive factors and determine product updates;
    Develop and execute comprehensive and customizable go-to market technical sales and marketing plans for new marketing channels as well as new and enhanced product opportunities;
    Identify conferences and trade shows to support business development opportunities;
    Determine current and future customer product needs for incorporation into new development and roadmap prioritizations; and

    Apply advanced knowledge of FDA and CAP/CLIA regulations, genomics, DNA sequencing and molecular biology products and services for marketing/product management including market analysis, planning and new product development.

    Position can be located anywhere in the United States.

    Salary range:
    $101,026 - $147,685.44 per year
    R


    equirements:
    Bachelor's degree or foreign equivalent in Biology, Biotechnology, Biochemistry or a related field, plus 2

    years of experience performing marketing analysis or business analysis in a biology-related field.

    Experience, which can be gained concurrently, must include:2 years of marketing or product management experience including participation in market analysis, planning and new product development.

    2 years of experience developing and presenting scientific product marketing materials.
    2 years of experience analyzing complex scientific data and translating into actionable business insights.

    2 years of experience analyzing and validating business cases for new biotech products including assessing market or product demand, application, competition and market trends.

    2 years of experience conducting biotech market research, developing business strategies and identifying new opportunities to market biotech products.
    2 years of experience developing biotech product documentation, technical specification sheets and briefing materials.
    2 years of experience working with internal and external scientific teams to design and developing business or marketing solutions.

    Job Site:

    200 Summit Drive, Suite 6, Burlington, MA 01803.
    To apply, please visit If any applicant is unable to complete an application or respond to a job opening because of a disability, please email:

    for assistance.

    EOE M/F/Disabled/VET

    #J-18808-Ljbffr
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