Marketing Manager - Framingham, United States - Staples, Inc.

Staples, Inc.
Staples, Inc.
Verified Company
Framingham, United States

3 weeks ago

Mark Lane

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Mark Lane

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Description

Staples is focused on business customers. You're the one who connects us all.
Our marketing team has a crucial mission - telling the story of Staples.

We leverage customer data and analytics to enhance customer experiences, boost retention, and foster brand allegiance.

Our team is diverse, covering areas such as graphic design, content creation, performance marketing, internal communications, and loyalty & rewards programs.

We collaborate to offer expertise and direction, ensuring the Staples brand shines in every aspect.


Responsibilities:


  • Develop targeted campaigns across sales and marketing to enhance acquisition, growth, and retention.
  • Analyze the current customer journey and suggest/implement enhancements across all touchpoints.
  • Create briefs, timelines, and budgets to achieve goals.
  • Build partnerships with various teams to craft innovative sales and marketing strategies.
  • Adapt tactics based on identified opportunities with clear value propositions.
  • Collaborate on the annual Customer Marketing planning.
  • Prioritize initiatives based on their business impact.
  • Establish a learning pipeline, setting clear goals and actions from test results.
  • Supervise the execution of plans, ensuring their flawless implementation.
  • Develop measurement plans and post-campaign analysis.
  • Utilize program metrics and customer feedback to enhance campaigns continuously.
  • Design and execute innovative tests and learning plans.

Qualifications:

  • Strong organizational and detail-oriented mindset
  • Strategic thinking and creative problem-solving abilities.
  • Excellent communication and interpersonal skills.
  • Analytical skills to address crucial business questions based on data.
  • Proactive individual with the ability to manage multiple projects effectively.
  • Team player who can collaborate across functions.
  • Innovative and customer-centric outlook.
  • Ability to ensure project completion on time and within budget with attention to detail.
**Requirements

  • Minimum 6 years of marketing experience**
**Requirements

  • Preferred Experience**:
  • Bachelor's Degree in Marketing or Communications
  • Previous involvement in B2B or Retail Marketing

Benefits:


  • Inclusive environment with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule
  • Discounts, 401(k) matching, Wellness programs, and more
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