Marketing Manager - Burlington, United States - Lightforce
4 weeks ago
Description
About LightForceLightForce is a 3D printing technology company disrupting the dental space. Our digital platform empowers orthodontists with fully customized, 3D-printed tooth-moving tools.
In 2019, LightForce launched its first product - the world's only, fully customized 3D printed bracket system and digital treatment software.
We are proud to be one of the fastest-growing companies in the industry. Learn more atDescription
Hungry for real creative freedom and resources to shake up this stuffy industry? Craving collaboration with a group of A+ players across a diverse, creative, entrepreneurial-minded, and close-knit team? Longing for a professional career with a deeper purpose - one that allows you to leave your mark on this industry and world?
LightForce may be a good fit.
We're looking for someone who is going to push us further.
Someone to bring a fresh perspective and new ideas to help challenge us to meet the demands of a growing and innovative company.
The Marketing Manager is responsible for driving the overall strategy and execution of marketing initiatives aimed at increasing customer adoption and utilization of the LightForce bracket system.
The primary objective is to drive B2B and B2C conversion rates by collaborating with relevant internal and external stakeholders to develop strategic marketing plans.
A successful candidate should have a customer-centric approach and excellent communication skills to devise effective plans that yield positive business outcomes.
Essential Duties and Responsibilities
Foster strong relationships with marketing and business partners to create key enablement assets for both new customer adoption and practice enablement.
Develop and implement effective marketing aimed at the orthodontist, TCs, and clinical teams to boost clinical confidence and deepen relationships.
Lead data-driven marketing initiatives that increase customer sell-through (aka patient case submissions) as well as convert and inspire patients to broadcast their experience across their network.
Manage and create new sales enablement tools through the ShowPad platform. Ensuring version control, consistency in messaging, and an effective sales organization.Lead vendor relationships to develop a premium customer experience throughout their journey with LightForce.
Education and Experience
3+ years of professional marketing experience in the orthodontic, dental, or 3D printing, industry a plus, but not required
Experience leading multiple projects focused on increase customer utilization, retention and support of B2B salesfoce
Located in the Greater Boston area a plus but not required
Extremely well-organized and detailed oriented
Willingness to travel to various locations, for events; up to 30%, including some weekends
Proficient in Google Suite (Docs, Sheets, Slides, etc.)
Experience with Salesforce, Slack, , Jira a plus
Project management experience and certifications a plus
Excellent written and verbal communication skills
Physical Demands
Requires the ability to use hands, and reach with hands and arms
Requires the ability to see, listen, and speak
Work Environment
Work is generally performed in an open office, sedentary position.
Perks and Benefits (US Employees Only)
Unlimited PTO for exempt employees
9 paid holidays per year
Generous premium coverage for medical, dental, and vision plans
Group plan voluntary life insurance
Fringe benefits
401k retirement plan
Paid parental leave
Allowances for those in commercial sales positions
Workplace perks such as food/coffee
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
LightForce Orthodontics is an Equal Opportunity/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, gender, age, national origin, disability, Protected Veteran status, sexual orientation, or any other characteristic protected by federal, state, or local law.