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    Director, Digital Asset Management - Miami, FL, United States - Fresh Del Monte

    Fresh Del Monte
    Fresh Del Monte Miami, FL, United States

    Found in: Jooble US O C2 - 6 days ago

    Default job background
    Description

    This role will be responsible for establishing and building out the brand marketing, shopper & trade marketing teams as well as partner with Sales, R&D and Insights to meet shared company goals.

    This role supports the brand vision, product portfolio management, merchandising presentation along with promotional planning, marketplace, and retail opportunities .

    Assortment, Price, Promotions and Visual Merchandising for both the Fresh Del Monte and Mann's brands.
    Continuously refine and evolve product offerings through the utilization of data and customer feedback. Maintaining robust competitive intelligence/insights and provides/actions recommendations on learnings in collaboration with the Insights team.
    Leverage data and analytics to inform short- and long-term strategies and tactics.
    Collaborate with management on company goals and guide team to support initiatives.

    Lead and guide a team of brand managers by setting goals, providing constructive feedback, and nurturing the skills of team members.

    Play a pivotal role in shaping the vision, strategy, and processes to drive the expansion of the Brand Marketing function across various stages of our growth.

    Foster collaboration with cross-functional internal and external partners, spanning Insights data, design, sales, product management and others to execute initiatives focused on growth and engagement.

    Report on performance highlights weekly with key insights and actions.


    Brand Management:
    Will consider individuals with CPG Foods (e.g. baby food, healthy product portfolio); Fresh Products (e.g. dairy, poultry); Initially having started a career with Brand Marketing and Innovation with blue-chip companies. Experience in developing a significant innovation / brand with measurable results would be valuable.
    ~ Innovation/


    NPD:
    Proven experience developing new brands/products from an "end to end" perspective (e.g. concept to market launch and activation).

    Understands the importance of using a robust innovation development process, using consumer research, insights, and financial markers to make critical "go/no-go" decisions along the development path.

    ~ Portfolio Management:
    This individual should also understand portfolios.
    ~ Complete Marketing Toolkit – Experience across the traditional marketing mix, with demonstrated results in Positioning, Brand Management, New Products/Innovation, PR, Advertising and Media, Trade/Customer Marketing, Local Promotion and Events, etc. Digital Marketing experience is a must (e.g. This includes experience calling-on major accounts (national account level, F/D/MM/Club) (Experience in c-stores, foodservice and QSR's could also be valuable).


    This position does not qualify for relocation expenses.
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