- Develop and implement a strategy combining technical and content elements to expand marketing capabilities across mediums (SEO, SEM, PPC, content, webinars, email, and social channels).
- Design and execute complex, end-to-end marketing campaigns that deliver results measured in MQLs and pipeline.
- Build acquisition-focused, data-driven campaigns, delivering inbound and outbound sales opportunities.
- Establish internal processes to optimize conversion of leads to clients. Identify root causes of sales blockers and intelligently develop solutions to overcome them.
- Nurture leads through the sales funnel until they are ready for direct sales engagement.
- Strategize, plan, and execute a robust events marketing program, including industry conferences, webinars, and seminars, to enhance brand visibility, generate leads, and establish thought leadership within the legal and startup communities. This includes full oversight of event selection, budgeting, logistics, promotional activities, and post-event follow-up to maximize ROI and relationship-building opportunities.
- Build relationships within the legal and startup communities through networking and thought leadership.
- Work directly with executives and members of the product team to successfully develop a comprehensive, full-funnel marketing and demand generation strategy targeting startup founders and in-house legal teams.
- Collaborate on messaging and positioning to understand product market fit, customer preferences, buyer personas, and competitive differentiators, as well as create supporting collateral designed for both founder and legal audiences.
- Work with the Innovation team and the firm's Marketing Department to develop brand and PR strategies that resonate with buyers of legal subscriptions and related technologies while ensuring brand voice, mission, and values are consistent with the firm's positioning for its traditional legal services.
- Analyze, report, and optimize all demand generation programs based on ROI, demand generation, and sales effectiveness.
- Prepare for and train to transition into handling initial sales calls and client interactions to ensure seamless lead conversion and client engagement.
- Work closely with product, design, and engineering to tailor our core product offerings to the emerging needs and pain points of customers.
- Own budget, analyze metrics, and foster an understanding of our efforts through comprehensive internal reporting and results sharing.
- Hire and manage contractors and vendors as needed to maintain timelines and goals.
- Set a tone of high standards, customer obsession, and data-driven, disciplined decision-making. Seek to continuously improve how we flow value to our clients.
- 7+ years of experience in marketing with 4+ years of experience as a Senior Marketing Strategist or higher.
- Bachelor's degree in marketing, business, pre-law, or a related field; post-graduate qualifications are a plus.
- Previous experience in sales or enthusiasm to develop sales skills is preferred.
- Track record of measurable success in developing and growing pipeline through innovative campaigns and programs to scale company growth.
- Significant experience in partnering with sales teams to find effective and efficient ways to drive pipeline.
- Management skills and hands-on approach with integrated campaign development and execution.
- The ability to think strategically, analytically, and creatively to break down problems and find effective solutions.
- Exceptional writing skills to develop creative and effective product messaging.
- Hands-on, strong work ethic and sense of ownership.
- Expertise in multi-stage demand generation funnels and related technologies, including marketing automation (e.g. Hubspot, Marketo), and CRM (e.g. Salesforce).
- Deep interest in the data underlying the funnel and strong data analytics skills to enable us to track the cost of customer acquisition (CAC) at the marketing campaign level and produce action-oriented, data-driven reporting.
- J.D. or experience in the legal industry is a plus.
-
General Ai Specialist
4 days ago
WinWire Palo Alto, United States**Location**:Remote (USA) · Prompt Engineering and AI Chatbot Acumen: Developing sophisticated AI chatbot solutions, including QA/chatbots, translation, and search/summarization functionalities. · Understanding of GenAI Foundation Models and Vector DB: Leveraging foundational AI ...
-
Specialist in General Medicine
3 weeks ago
Eclipse Enterprises Santa Clara, United StatesFor our client, a rehabilitation facility, we are looking for a GENERAL PRACTITIONER (M/F/D) in the greater Düsseldorf area. THE OFFER: * Attractive position as a specialist (m/f/d) in a multidisciplinary team * Rehabilitation of patients with conditions and injuries in the field ...
-
Specialist in General Medicine
3 weeks ago
Eclipse Innovations San Mateo, United StatesJob Description: · We are currently seeking a specialist (m/f/d) in general medicine for a client in San Mateo. The ideal candidate will be a specialist in general medicine or an internist working in a primary care setting. · Our client is a medical center with 24 different areas ...
-
Lead Generation Specialist
3 weeks ago
Klara Palo Alto, United StatesAbout Us · At Klara Inc. we focus on software development services for open source and community-driven software. We are a dynamic, high growth startup with marquee customers whose names you will recognize. Customers look to us because of our intense focus on innovation and coll ...
-
Lead Generation Specialist
3 weeks ago
Wilson Sonsini Palo Alto, United StatesWilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private ...
-
Lead Generation Specialist
2 weeks ago
Klara Inc Palo Alto, United StatesAbout Us · At Klara Inc. we focus on software development services for open source and community-driven software. We are a dynamic, high growth startup with marquee customers whose names you will recognize. Customers look to us because of our intense focus on innovation and colla ...
-
Lead Generation Specialist
5 days ago
Klara Palo Alto, United StatesAbout Us · At · Klara Inc. · we focus on software development services for open source and community-driven software. We are · a dynamic, high growth startup with marquee customers · whose names you will recognize. Customers look to us because of our intense focus on innovat ...
-
Lead Generation Specialist
2 weeks ago
Trendsi Palo Alto, United StatesWhat is · Trendsi? · Trendsi is the next generation e-commerce supply chain infrastructure, to empower anyone to build and grow their brands. We combine our technology and supply chain capability to build a reliable backbone to help anyone start and grow his/her online business ...
-
Specialist in General Medicine
2 days ago
Sapphire Enterprises Oakland, United StatesFor our client, a rehabilitation facility, we are looking for a General Practitioner (m/f/d) in the greater Wuppertal area. The offer: Attractive position as a General Practitioner (m/f/d) in a multidisciplinary team Rehabilitation of patients with conditions and injuries in the ...
-
Lead Generation Specialist
2 weeks ago
Trendsi Palo Alto, United StatesWhat is Trendsi? Trendsi is the next generation e-commerce supply chain infrastructure, to empower anyone to build and grow their brands. We combine our technology and supply chain capability to build a reliable backbone to help anyone start and grow his/her online business at mi ...
-
Senior Lead Generation Specialist
4 days ago
Wilson Sonsini Palo Alto, United StatesWilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private ...
-
Radiant Innovations Valley View, United StatesThere are many reasons to collaborate with European Medical Consulting Adam at Valley View. In the following section, you will see how you can benefit from our free services and save valuable time: * You can delegate contract negotiations to us at your request * You can take adva ...
-
Upper School General Education Specialist
5 days ago
Mission Dolores Academy San Francisco, United StatesUpper School General Education Specialist · Job Summary:The Upper School General Education Specialist is responsible for providing support to students in grades 6-8 to meet their individual learning needs. This role will work collaboratively with classroom teachers and the MDA Ac ...
-
Billing Specialist
2 weeks ago
Children's Health Council Palo Alto, United States**Mission and Priorities**: · At Children's Health Council, we believe in the promise and potential of every child, teen and young adult. Our mission is to transform young lives by providing culturally responsive best-in-class learning and mental health services to families from ...
-
Accounting, Payroll and Benefits Specialist
3 weeks ago
Addah Blue Corporation University Park, United StatesJob Overview: · We are seeking a detail-oriented and experienced Accounting, Payroll and Benefits Specialist to join our team. As a Payroll and Benefit Specialist, you will be responsible for managing employee benefits programs and ensuring compliance with company policies and go ...
-
Education Specialist
2 weeks ago
AchieveKids Palo Alto, United States**Education Specialist - Special Education Teacher** · Job Announcement · AchieveKids is committed to supporting high quality, inclusive practices in our schools and programs. The diversity of our workforce and Board of Directors is essential and we are committed to diversity, eq ...
-
Client Service Specialist, Hair Color Bar
3 weeks ago
Madison Reed Hair Color Bar Palo Alto, United States**Client Service Specialist, Hair Color Bar** · As the Madison Reed Hair Color Bar Client Service Specialist, you will be actively participating in the client experience from arrival to departure. This role is important to our clients' Hair Color Bar experience and helps navigate ...
-
Patient Administrative Specialist Iv, Ita
2 weeks ago
Stanford Health Care Palo Alto, United States1.0 FTE Full time Day - 08 Hour R Hybrid 73914 ITA PATIENT ACCESS Administrative Support 900 Welch Rd,PALO ALTO,California · If you're ready to be part of our legacy of hope and innovation, we encourage you to take the first step and explore our current job openings. Your best is ...
-
CNC Programmer
2 weeks ago
IMI Precision Engineering University Park, United States**IMI plc** · IMI plc is a sector focused organisation at the forefront of delivering motion and fluid control technologies that create a more sustainable world, improving the quality of life for our customers and communities and ultimately delivering our purpose of Breakthrough ...
-
Certified Diabetes Educator
1 week ago
Lucile Packard Children's Hospital Palo Alto, United States**Clinical Services** · **0.6 FTE, 8 Hour Day Shift** · At Stanford Children's Health, we know world-renowned care begins with world-class caring. That's why we combine advanced technologies and breakthrough discoveries with family-centered care. It's why we provide our caregiver ...
Senior Lead Generation Specialist - Palo Alto, United States - Wilson Sonsini
Description
Wilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm has approximately 1,200 attorneys in 19 offices: 14 in the U.S., three in China, and two in Europe. Our broad spectrum of practices and entrepreneurial spirit allow our staff exceptional opportunities for professional achievement and career growth.
The Senior Lead Generation Specialist will be a key member of Wilson Sonsini's Innovation Department, responsible for driving growth for newly introduced innovations, pricing models, and digital programs. The Senior Specialist will also be expected to grow into a broader sales role, capable of handling end-to-end client engagement from sales leads to closings.
This strategic role requires a self-starting individual with strong leadership skills, who can work cross-functionally and determine how to best reach, educate, nurture, and drive action from our target client personas. This role will report to the Innovation Department Operations Manager, and work directly with the Chief Innovation Officer ("CINO") and Senior Director of Innovation.
This individual will own all aspects of demand generation marketing and lead development for the firm's legal subscription offerings and related services. The ideal candidate will see this position as a preparatory role for eventually assuming executive responsibility over all revenue operations for legal services offerings related to the firm's disruptive legal technologies. This is a great opportunity for candidates who want to work in a fast-paced, collaborative environment, make a big impact, and win as a team to scale the growing and disruptive business models being spearheaded by the Innovation Department.
Key Responsibilities
Campaign Development
San Francisco and Silicon Valley: $102,000 - $138,000 per year
Austin, Boston, Boulder, District of Columbia, Los Angeles, New York, San Diego, Seattle, and Wilmington: $91,800 - $124,200 per year
Salt Lake City and all other locations: $81,600 - $110,400 per year
The compensation for this position may include a discretionary year-end merit bonus based on performance. We offer a highly competitive salary and benefits package.
Benefits information can be found here. Equal Opportunity Employer (EOE).