- Develop and execute innovative marketing campaigns focused on digital channels including but not limited to PPC, SEO, SEM, and social media advertising.
- Monitor and analyze performance of marketing campaigns using key performance indicators (KPIs) and ROI analysis, adjusting strategies as needed to maximize effectiveness.
- Collaborate with content creators and designers to ensure that digital content aligns with our brand's voice and meets lead generation objectives.
- Manage budget allocations for digital campaigns, ensuring optimal spend across platforms for maximum return.
- Explore and test new channels and technologies that could improve our marketing efforts.
- Conduct A/B testing across campaigns to understand what works best and why, continually refining our approach based on data insights.
- Generate regular reports for team and management on campaign results and other key metrics to guide future strategies.
- Stay updated with industry trends and best practices in growth marketing and bring in fresh, innovative ideas to the table.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, especially with PPC, SEO, and lead generation campaigns.
- Strong analytical skills and experience with tools like Google Analytics, SEMrush, HubSpot, etc.
- Excellent communication and project management skills.
- Ability to work independently in a fast-paced startup environment.
- Passionate about technology, open source, and innovation.
- Opportunity to work on cutting-edge open source technologies.
- Collaborative and innovative startup culture.
- Engagement with large enterprise clients for diverse project experiences.
- Competitive compensation and benefits package.
- Professional growth and development opportunities.
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Lead Generation Specialist - Palo Alto, United States - Klara Inc
Description
About Us
At Klara Inc. we focus on software development services for open source and community-driven software. We are a dynamic, high growth startup with marquee customers whose names you will recognize. Customers look to us because of our intense focus on innovation and collaboration on open-source technologies.
Our mission is to drive the adoption of open source technologies in both the startup and enterprise sectors.
About The Job
Our rapid growth has created the need for this role. You will be part of growing our marketing team. You will play a principal role in defining our growth and lead generation strategy.
This role demands a versatile individual who is comfortable with both working in a startup environment and collaborating with large enterprises, effectively managing the gap between our team and customers.
As a Growth Marketing Specialist, you will be instrumental in scaling our user base and driving lead generation through strategic marketing campaigns. Your focus will be on implementing and optimizing digital advertising campaigns across various channels, harnessing analytics to inform decisions, and driving initiatives that convert interest into tangible leads.
Key Responsibilities
Skills and Qualifications
Why Klara Inc.
To apply, please submit your resume, and a note detailing your experience and appetite for this role, and the importance of open source communities to you either via the form on the right or via e-mail at hiring [at]
Klara Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Lead Generation Specialist professionals in Palo Alto
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Natalia Faleeva
My experience with the huge date of sets, their analysis and insight. The desire to work in the team ...