Product Marketing Manager - Austin, United States - Cloudflare Inc

Description

Product Marketing Manager - Data Protection (Zero Trust / SASE)
4+ years of experience in product marketing, preferably at companies that sold or managed CASB, DLP, or other data security offerings to enterprise-sized organizations
Thorough understanding of cloud-based data protection and compliance frameworks, including key trends, technologies, and competitive landscape
Proven ability to develop and execute go-to-market strategies for cloud-based products with a strong security focus
Strong written and verbal communication skills, with the ability to develop compelling messaging and content that resonates with customers
Analytical mindset with experience in market research, data analysis, and customer segmentation
Strong project management skills with the ability to manage multiple projects and priorities simultaneously
Ability to work collaboratively with cross-functional teams, including product management, sales, and engineering
Responsibilities

We are looking for a Product Marketing Manager with a thorough understanding of cloud-based data protection products (e.g. CASB, DLP, SSPM/DSPM), compliance frameworks (e.g
As a Product Marketing Manager, you will be responsible for driving the growth and success of expanding Cloudflare's security opportunities to include solving data protection use cases (e.g. compliance) by working closely with cross-functional teams and developing effective marketing strategies
You will enjoy this role if you like working with fast-paced teams and having autonomy to drive your initiatives
Develop and execute go-to-market strategies for Cloudflare's Zero Trust SASE platform
Create compelling messaging and positioning that differentiates Cloudflare's data protection and compliance capabilities in the market
Develop content for marketing campaigns, including presentations, product briefs, solution/use case briefs, whitepapers, and case studies
Collaborate with the demand generation team to create and execute campaigns that drive leads and pipeline
Drive sales enablement through product training, sales tools, and competitive intelligence
Conduct market research and gather insights to inform product positioning, messaging, and roadmap decisions
Analyze market trends, customer feedback, and competitive landscape to identify areas for product differentiation and growth
Work with product management and sales teams to define and prioritize product features and roadmap
Qualifications

4+ years of experience in product marketing, preferably at companies that sold or managed CASB, DLP, or other data security offerings to enterprise-sized organizations
Thorough understanding of cloud-based data protection and compliance frameworks, including key trends, technologies, and competitive landscape
Proven ability to develop and execute go-to-market strategies for cloud-based products with a strong security focus
Strong written and verbal communication skills, with the ability to develop compelling messaging and content that resonates with customers
Analytical mindset with experience in market research, data analysis, and customer segmentation
Strong project management skills with the ability to manage multiple projects and priorities simultaneously
Ability to work collaboratively with cross-functional teams, including product management, sales, and engineering
Responsibilities

We are looking for a Product Marketing Manager with a thorough understanding of cloud-based data protection products (e.g. CASB, DLP, SSPM/DSPM), compliance frameworks (e.g
As a Product Marketing Manager, you will be responsible for driving the growth and success of expanding Cloudflare's security opportunities to include solving data protection use cases (e.g. compliance) by working closely with cross-functional teams and developing effective marketing strategies
You will enjoy this role if you like working with fast-paced teams and having autonomy to drive your initiatives
Develop and execute go-to-market strategies for Cloudflare's Zero Trust SASE platform
Create compelling messaging and positioning that differentiates Cloudflare's data protection and compliance capabilities in the market
Develop content for marketing campaigns, including presentations, product briefs, solution/use case briefs, whitepapers, and case studies
Collaborate with the demand generation team to create and execute campaigns that drive leads and pipeline
Drive sales enablement through product training, sales tools, and competitive intelligence
Conduct market research and gather insights to inform product positioning, messaging, and roadmap decisions
Analyze market trends, customer feedback, and competitive landscape to identify areas for product differentiation and growth
Work with product management and sales teams to define and prioritize product features and roadmap

Available Locations:
Remote US, Austin, TX or San Francisco, CA

About the department...

Cloudflare is looking for an experienced product marketer to join our Zero Trust SASE product marketing team.

This is a high-impact, results-oriented role, where you will work directly with Sales, Product Management, and Marketing to take new products to market and develop messaging and campaigns that drive acquisition and expansion.

What you'll do

We are looking for a Product Marketing Manager with a thorough understanding of cloud-based data protection products (e.g. CASB, DLP, SSPM/DSPM), compliance frameworks (e.g. GDPR, HIPAA, PCI), and security paradigms & platforms (e.g. Zero Trust, SSE/SASE). As a Product Marketing Manager, you will be responsible for driving the growth and success of expanding Cloudflare's security opportunities to include solving data protection use cases (e.g. compliance) by working closely with cross-functional teams and developing effective marketing strategies.

Successful candidates will have a passion for helping any organization more easily keep users and data safe across increasingly distributed hybrid work and multi-cloud environments.

You will have a drive to understand customer needs, dig into product details, and elevate our messaging to deliver solution-oriented, breakthrough initiatives.

You will enjoy this role if you like working with fast-paced teams and having autonomy to drive your initiatives.


Key Responsibilities:

• Develop and execute go-to-market strategies for Cloudflare's Zero Trust SASE platform.
• Create compelling messaging and positioning that differentiates Cloudflare's data protection and compliance capabilities in the market.
• Develop content for marketing campaigns, including presentations, product briefs, solution/use case briefs, whitepapers, and case studies.
• Collaborate with the demand generation team to create and execute campaigns that drive leads and pipeline.
• Drive sales enablement through product training, sales tools, and competitive intelligence.
• Conduct market research and gather insights to inform product positioning, messaging, and roadmap decisions.
• Analyze market trends, customer feedback, and competitive landscape to identify areas for product differentiation and growth.
• Work with product management and sales teams to define and prioritize product features and roadmap.

Qualifications:

• Bachelor's degree in marketing, business, or related field; MBA preferred.
• 4+ years of experience in product marketing, preferably at companies that sold or managed CASB, DLP, or other data security offerings to enterprise-sized organizations.
• Thorough understanding of cloud-based data protection and compliance frameworks, including key trends, technologies, and competitive landscape.
• Proven ability to develop and execute go-to-market strategies for cloud-based products with a strong security focus.
• Strong written and verbal communication skills, with the ability to develop compelling messaging and content that resonates with customers.
• Analytical mindset with experience in market research, data analysis, and customer segmentation.
• Strong project management skills with the ability to manage multiple projects and priorities simultaneously.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and engineering.

If you are a self-starter who thrives in a fast-paced, innovative environment and has a passion for cloud-based data protection, we encourage you to apply for this exciting Product Marketing Manager opportunity at Cloudflare

Company information
Cloudflare, Inc / @cloudflare) is on a mission to help build a better Internet. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code.

Internet properties powered by Cloudflare have all traffic routed through its intelligent global network, which gets smarter with each new site added.

As a result, they see significant improvement in performance and a decrease in spam and other attacks.

Cloudflare was recognized by the World Economic Forum as a Technology Pioneer, named the Most Innovative Network & Internet Technology Company for two years running by the Wall Street Journal, and ranked among the world's 50 most innovative companies by Fast Company.

Headquartered in San Francisco, CA, Cloudflare has offices in San Jose, CA, Austin, TX, Champaign, IL, Boston, MA, Seattle, WA, Washington, DC, London, Paris, Lisbon, Munich, Tokyo, Paris, Sydney, Brussels, and Singapore.

Interested in joining our team? Please see current openings at can also be reached at or on Twitter at
Software, Information Technology, Technology, Cloud Computing, Cybersecurity, Computer Software, Telecommunications, Internet, Information Technology & Services, Internet Services
Public Company

Founded: 2009


Company Specialties:
nginx, lua, go, web performance, web security, dns, network, noc, nocc, ddos, and CDN

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