Product & Growth Marketing Manager - Austin, United States - Eurofins USA Consumer Product Testing

Eurofins USA Consumer Product Testing

Verified Company

Austin, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description
Eurofins is a dynamic and innovative company with a global presence. We are committed to delivering exceptional services that resonate with customers around the world.

As we continue to expand, we are seeking an Product & Growth Marketing Manager to lead and elevate the Eurofins Consumer Product Testing (CPT) brand presence on a global scale.

Reporting to the VP of Global Marketing CPT, located in Singapore, the Product & Growth Marketing Specialist/Manager will be responsible for developing and executing comprehensive marketing strategies, drive brand awareness, loyalty and contribute to overall business growth.

This role requires a creative and analytical mindset, strong leadership and influencing skills, and the ability to collaborate across diverse teams to achieve common objectives.

Key responsibilities:

Strategic Planning:

Develop and execute B2B growth strategies aligned with business goals.
Conduct market research to inform targeted B2B marketing approaches.
Identify trends and customer behaviors in the B2B landscape for strategic insights.
Collaborate with the product team to align marketing strategies with product launches and updates.

Campaign Execution:

Drive brand awareness while working to acquire and retain customers. Experimenting with various digital tactics to move prospects through the marketing funnel and optimizing campaigns based on their performance.
Develop and refine Ideal Customer Profile (ICP) and personas to guide targeted messaging.
Optimize conversion funnel, user experience, and SEO strategies for maximum ROI.
Incorporate a differentiation strategy into the messaging to set the brand apart.
Collaborate closely with the product team to understand and highlight key product features and benefits.
Create compelling landing pages and marketing collateral, emphasizing the unique value propositions of the product.
Foster experimentation and innovation in campaigns through A/B testing.
Execute outbound B2B marketing campaigns for broader reach and visibility, integrating B2B product messaging.

Analytics and Collaboration:

Utilize data for analyticsdriven decision making.
Collaborate with crossfunctional teams (product, sales, and customer support) both global and local for cohesive B2B messaging and a unified customer experience.
Manage and optimize marketing budgets to ensure efficient allocation of resources. Monitor and report on spending, making adjustments as needed.
Generate regular reports on the performance, providing insights and recommendations for improvement.
Communicate key metrics and progress to stakeholders within the organization.
Stay informed about industry trends and best practices, particularly those related to product marketing.

Qualifications

Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Proven experience in product and growth marketing, with a track record of successful campaigns that drive both brand and product awareness.
Proficiency in analytics tools, marketing automation, and advertising platforms, with a focus on leveraging data for both product and growth strategies.
Strong analytical and strategic thinking, and problemsolving skills, particularly in the context of product positioning and growth initiatives.
Excellent communication and collaboration skills.
Demonstrated ability to lead crossfunctional teams and manage multiple projects simultaneously.
Familiarity with the latest trends in marketing, digital media, and consumer behavior.
Ability to thrive in a fastpaced, dynamic environment.

Additional Information

Excellent full time benefits including comprehensive medical coverage, dental, and vision options
Life and disability insurance
401(k) with company match
Paid vacation and holidays

Applicants must be authorized to work for ANY US employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time

LI-EB1

**Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.