Product Marketing Manager - Austin, United States - Zynga

Zynga
Zynga
Verified Company
Austin, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Careers Category:
Marketing & User Acquisition


Careers location:
Austin, TX, Chicago, IL, Eugene, OR, Toronto, Canada


Connected Worker Type:
Connected


Requisition Id:
R_111973


Position Overview:


Zynga is looking for a Product Marketing Manager with exceptional project management and organizational skills to join our Casino team.

The Product Marketing Manager will strategically manage and execute live ops marketing for select titles, formulating best in class marketing operations and campaigns for live events.


As part of the Zynga Studio One (ZS1) Marketing organization, this position reports to the Lead Product Marketing Manager and works closely with other marketing channel owners and game teams on cross-functional initiatives.


Key Roles & Responsibilities

  • Closely liaise with the product team and functional marketing leads to develop, and execute, integrated marketing plans for the live service.
  • Identify value propositions and key messages that bond the right players to our games.
  • Write creative briefs for internal or external agencies to ensure all teams produce outstanding creative which is consistent across all channels and resonates with consumers.
  • Coordinate and inform channel owners for planning and scheduling marketing events around upcoming feature launches, working closely with game and marketing producers to ensure timely production.
  • Be a "marketing ambassador" between the central marketing teams and game teams.
  • Work closely with community and social media managers to help oversee their strategy based on business objectives.
  • Track creative projects for internal or external agencies for live ops marketing campaigns.
  • Support ZS1 Marketing Production with prioritization of art tasks and defining marketing asset needs and specifications.
  • Take on other strategic projects in relation to bold beats and marketing plans.
  • Analyze performance of marketing programs to identify the best opportunities for optimization, and regularly iterate to improve performance.

Desired Skills and Experience:


  • 4+ years of related Product Marketing experience, with Mobile Game PMM or UA experience as a huge plus
  • A passion for mobile / video games
  • An interest in and knowledge of Casino, Card, and Match3 genres
  • Experience in freetoplay game marketing with a strong background of success and results across multiple game projects. Able to build gotomarket plans and execute against them.
  • Involvement with live operations for mobile games, a strong knowledge of lifecycle marketing and social, and the understanding of how these channels deliver performance for ingame events.
  • Understanding of freetoplay acquisition, retention, and monetizing key product indicators
  • Experience in international marketing strategies
  • Strong influencing skills; effective crossfunctional driver
  • Ability to be flexible on a daytoday basis with task priority.
  • Outstanding written and oral communication skills

What we offer you:


  • Competitive salary, bonus plan and ESPP (Employee Stock Purchase Plan)
  • 401K Company Match Contribution (US)
  • RRSP/DPSP company match contribution (Canada)
  • Health coverage, dental, disability, critical illness, EAP, and life insurance (Canada)
  • Medical, dental, vision, EAP, life insurance, and disability benefits (US)
  • Virtual mental health and neurodiversity support programs
  • Global Fitness reimbursement program
  • Global Wellbeing Program
  • Financial wellness program with unlimited access to certified financial planners
  • Discretionary Time Off policy for many employees
  • Family planning support program
  • Generous paid parental, pregnancyrelated disability, caregiver, and compassionate leaves
  • Subsidized Backup child care
  • Zynga happy hours and frequent employee events
  • Flexible working hours on many teams
  • Culture of diversity and inclusion including employee resource groups
  • Work with cool people and impact millions of daily player
We are an equal opportunity employer and we are committed to building a diverse and talented workforce.

We do not discriminate on the basis of race, sex, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law.

We welcome job-seekers, players, employees, and partners from all backgrounds to join us

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.
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