- Build product marketing plan with go-to-market strategy, compelling positioning, launch plan, promotion to target personas and industries
- Translate value propositions into impactful sales enablement, case studies, sales sheets, videos, whitepapers and more
- Build a solid understanding of competitor landscape to position LeanIX as a market leader with differentiating value-proposition
- Spearhead content and campaigns that foster LeanIX' thought leadership in the industry, resulting in higher brand awareness
- BA/BS or Master level (Marketing, Business studies, Computer science nice to have)
- 5+ years of product marketing experience in the B2B SaaS industry
- Tech-savvy and enthusiastic for technology with a proven understanding of modern software engineering
- Great writing and oral communication skills in English
- Strong PowerPoint, storytelling and presentation skills
- Experience in interviewing customers and documenting how the product has delivered benefit
- Skills in collaborating with product management, engineering and customers to come up with great ideas for content
-
Marketing Manager
1 week ago
Ascensus Boston, United States**Section 1: Position Summary** · The Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specifi ...
-
Marketing Manager
1 week ago
STellent IT Boston, United StatesRequirements: · Bachelor's degree in marketing, communication, direct mail, digital marketing or related fields · Unparalleled work-ethic, willingness to take on role enthusiastically and hit the ground running · 5-7 years of related job experience · Strong problem-solving skills ...
-
Marketing Manager
1 week ago
Axis Technology, LLC Boston, United StatesAxis Technology, LLC is a leading data privacy solutions firm based in Boston. We work with clients worldwide, architecting and integrating data privacy products that help our clients secure, automate, and optimize their data assets. For over 20 years, Axis has built a reputation ...
-
Marketing Manager
1 week ago
Vertex Group Boston, United StatesMust be Green Card Holder or US Citizen · Marketing Manager · Hybrid in Boston, MA—local only · 6+ Months · Video · - 5-7 years of related job experience · *In-depth knowledge of running B2B and B2C campaigns · - 6+ years as a market manager · A good understanding of how to: · - ...
-
Market Manager
2 weeks ago
Outworx Group Boston, United States**Market Manager Position Summary**: · The Market Manager is responsible for delivery of services including commercial landscape maintenance, commercial snow and ice management, and other services as required by our clients. They are accountable for operational execution, client ...
-
Marketing Manager
2 weeks ago
UG2 Boston, United StatesUG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...
-
Marketing Manager
2 weeks ago
SimpliSafe Boston, United States**About SimpliSafe**: · We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego cul ...
-
Market Manager/Deputy Market Manager
3 days ago
Crimson Solutions Tremont, United StatesBRING REAL DIVERSITY TO YOUR CAREER · Fresh vegetables, delicious spices, exotic fruits - it's clear: food is our passion. Is it yours too? Then become part of the HIT team. We, the HIT Handelsgruppe, have been a solid presence in the German food retail industry for a whole centu ...
-
Marketing Manager
1 week ago
The Robo Hub Cambridge, United StatesMarketing Manager · Pay rate: $75k-$95k · Location: In-person at the Cambridge, MA office · Hours: 9am-5pm, somewhat flexible schedule, with some evenings and weekends. · Period: Year-round · The Experience: · Are you creative, organized, and extroverted? Would you get a thrill o ...
-
Digital Marketing Manager
2 weeks ago
NetVirta, Inc Boston, United StatesNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit hel ...
-
Associate Marketing Manager
2 weeks ago
Chewy Boston, United States**Our Opportunity**: · **What You'll Do**: · - Manage and own all campaign inputs and coordinations to include: creative assets, campaign briefs/messaging, SKU input, click through experience/destination, promotional offers, etc. · - Own end-to-end our creative tracking process t ...
-
Marketing Operations Manager
2 weeks ago
Snowplow Analytics Boston, United States**Marketing Operations Manager** · Boston - Hybrid ideally · **About Snowplow** · As the leader in Data Creation, Snowplow empowers more than 10,000 organisations, including Strava, Burberry, Condé Nast and Flickr to create first-party customer behavioral data to unlock transform ...
-
Product Marketing Manager
3 weeks ago
Veeva Systems Boston, United StatesVeeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth pot ...
-
Field Marketing Manager
2 weeks ago
Renewal by Andersen Boston, United StatesANDERSEN CORPORATION SUMMARY: · We're focused on bringing more light into people's lives by helping them create healthier, happier spaces to build memories and do what they love. This applies to our team, too. By celebrating our differences and embracing a positive work-life bala ...
-
Expansion Marketing Manager
1 week ago
Snyk Boston, United StatesEvery day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") co ...
-
Lifecycle Marketing Manager
2 weeks ago
NetVirta, Inc Boston, United StatesNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit hel ...
-
Content Marketing Manager
2 weeks ago
AMCS Group Boston, United States**DIGITAL WAYS TO A CLEANER WORLD** · Do you want to work for a company with Irish roots and a global impact? A leader in environmental services, AMCS is a trailblazing software company that guides and supports other businesses on their journey towards sustainability. · **AMCS le ...
-
Customer Marketing Manager
1 week ago
Emplifi Boston, United StatesEmplifi is a leading unified customer engagement platform that empowers businesses to reach and grow communities through digital · - and social-first strategies. More than 20,000 brands like McDonald's, Ford Motor Company, and Delta Air Lines rely on Emplifi to connect to consume ...
-
Marketing Manager/director
3 weeks ago
NetVirta, Inc Boston, United StatesNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients custom-fit orthotics, sporting goods brands to provide NFL & NCAA players custom-fit helmets, an ...
-
Content Marketing Manager
3 weeks ago
LogRocket Boston, United States**Responsibilities**: · - Source, recruit, and interview Product leaders for spotlight interviews · - Prepare for and conduct engaging and insightful spotlight interviews · - Manage pre · - and post-interview relationships with guests to ensure a positive experience and ongoing e ...
Senior Product Marketing Manager - Boston, United States - LeanIX GmbH
Description
LeanIX an SAP company is looking for a Senior Product Marketing Manager (f/m/d). As a Senior Product Marketing Manager (f/m/d) you will be responsible for guiding and fuelling the product driven marketing messaging and strategy for our products. You will conduct competitive analysis, and market research, will create collaterals to enable our sales team and will translate our product roadmap to crisp messaging. This role is tightly linked with the sales and demand generation teams to educate them about the strategic positioning of the product to customers, partners, and market influencers. You'll be passionate about building customer champions and leveraging customer stories that showcase their success.
Senior Product Marketing Manager (f/m/d)
based in Boston
WHAT IS WAITING FOR YOU?
WHAT ARE WE LOOKING FOR?
LeanIX, an SAP company, is a market leader for enterprise architecture management (EAM), driving the modernization of IT landscapes and continuous business transformation. Its software-as-a-service solutions empower organizations to create transparency, enabling them to visualize, assess and manage the transition towards their target IT architecture. By offering a data-driven and automated approach enhanced with AI, LeanIX helps organizations make sound decisions and collaborate more effectively. LeanIX serves over 1,000 companies globally across various industries, including more than 10% of the Fortune 500 and half of the German DAX 40. Headquartered in Bonn, and offices in Munich and Berlin (Germany), LeanIX also has a strong international presence with offices in Boston (USA), London (UK), Paris (France), Amsterdam (Netherlands), and Ljubljana (Slovenia). In November 2023, LeanIX became part of SAP. For more information, visit . Your application information might be therefore shared across both SAP and LeanIX recruiting and hiring teams.
LeanIX is not just a product, in fact it's a great place to work. Colleagues from dozens of countries jointly make our vision reality. We believe in transparent communication, personal development, diverse workforce, innovation by creating ideas that prove useful and that our world-class team deserves the best software stack money can buy.
At LeanIX we have a Hybrid Work Mode which means you work remotely from your home office and work from one of our offices. LeanIX teams and team members decide together on the work mode which suits them best. Next to that we have great benefits for you,
LeanIX is committed to being an equal opportunity employer. Diversity is vital to driving the growth and success of our company. If you need an equitable interview process alternative, please let our team know at You will be treated with the utmost respect and confidentiality.
All applicants will receive consideration for employment based on experience, qualifications, and competencies. LeanIX will not discriminate based on race, color, religion, belief, political affiliation, union membership, age, sex, pregnancy, sexual orientation, gender identity, national or ethnic origin, genetic information, creed, citizenship, disability, protected veteran or marital status, or any other status protected by applicable laws or regulations.