Marketing Manager - Cambridge, United States - The Robo Hub

Description

Marketing Manager


Pay rate:
$75k-$95k


Location:
In-person at the Cambridge, MA office

Hours: 9am-5pm, somewhat flexible schedule, with some evenings and weekends.


Period:
Year-round


The Experience:

Are you creative, organized, and extroverted? Would you get a thrill out of working on a fun, friendly team, being part of unique, exciting events, and promoting community-oriented programs? Do you enjoy being around kids? Then we should talk about the Marketing Manager role at The Robo Hub.

The Robo Hub is creating a new type of "third place" for families and communities, focused around robotics and technology.

Our spacious and welcoming Cambridge space is centrally located in Cambridge and features free parking. We're looking for the right person to fill the critical role of Marketing Manager to support our big vision.


About you:

You should have:

• 3 years of experience implementing digital and direct response marketing programs and reporting on the results.
• Experience promoting and running communitybased events, managing registration, communication, incenter experiences, and lead generation tactics to nurture attendees to purchase when they are ready.
• Experience with consumer and familyoriented audiences.
• Strong project management skills.
• Strong problemsolving ability, including metricsdriven thinking.
• Bachelor's Degree in Marketing, Business, or other relevant field, or equivalent experience.
• Experience with common marketing software/tools such as Hubspot, Mailchimp, GA4, and Wordpress.

Ideally you also have:

• Deep handson experience in at least one of the following: SEO, PPC, social media, PR, or marketing automation
• Experience in managing external vendors and freelancers to ensure highquality outputs within deadlines.

Core Responsibilities:
As a Marketing Manager you will be expected to:

• Establish and maintain a comprehensive database of design assets, templates, and marketing documentation, and manage external vendors and contractors to uphold quality standards and meet project deadlines.
• Direct media relations efforts, cultivating relationships with media outlets to enhance earned and paid media opportunities, and leveraging those relationships to expand media coverage both in traditional and digital platforms.
• Conduct detailed marketing analytics to track performance across all channels, analyzing data to derive actionable insights for strategic improvement.
• Engage actively in community and online spaces, representing the company at events, managing the company's social media and online community presence,responding to customer interactions, and capturing photos, videos, and testimonials and transforming them into dynamic content for various marketing campaigns.

Expect to:

• Have a high degree of ownership
• Promote and attend our awesome events at the Center and also attend other local events such as camp and town fairs
• Have lots of inperson interactions with families and kids

The Robo Hub is an emerging community center focused on cultivating an inter-generational space for exciting STEAM programming.

We seek to foster an inclusive and welcoming environment that reflects the full diversity of the Cambridge community, so we encourage all interested individuals to apply.

We do not discriminate based on race, color, sex, religion, age, national origin, disability, or any other protected category. Women, minorities, veterans, members of the LGBTQ+ community, and persons with disabilities are encouraged to apply.

Application Steps

• Give specific directions. Make it sound as easy as possible.

About Us:

Based in Cambridge, MA The Robo Hub provides youth with STEAM enrichment programs and plans to grow into a community center for tech-enthusiasts of all ages.

Our team is composed of people educators with extensive experience in the STEAM-education space who all have a passion for project-based learning.

We create engaging and memorable experiences that deliver learning, fun, and inspiration.

Our mission is to inspire young people through positive experiences with technology to become the leaders and creators of the future.

The Robo Hub is a strategic partner of, the Massachusetts 501(c)(3) affiliate partner program for.


Pay:
$75, $90,000.00 per year


Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Ability to Relocate:

• Cambridge, MA 02140: Relocate before starting work (required)

Work Location:
In person