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    Demand Generation Specialist - New York, United States - Lago

    Lago
    Lago New York, United States

    2 weeks ago

    Default job background
    Full time
    Description

    Lago is the open-source platform that helps engineers build better monetization systems. We enable software teams to build customizable and scalable usage metering, subscription management, billing, invoicing, and payment systems.

    Lago is the leader of our category on Github (5k+ stars), won « Product of the month » on ProductHunt, and is used by leading companies such as Mistral, Together, Swan, Juni, Fintecture, JuliaHub, Regate, Flipside Crypto, Unifonic, , , Sortium.

    Lago's founding team previously built and scaled the home-grown monetization system of fintech unicorn Qonto from pre-launch to series D.

    Lago is a 15-people team today, and we're hiring for another 15 people. The Product / Engineering team is a 12-people team. The "business" team is therefore (we'll let you do the maths) still small and is led by our CEO Anh-Tho, who used to be the VP Growth at a $5B fintech company, loves hacking hacker news at Lago, and enjoys spending her Sundays writing content.

    Alongisde Anh-Tho, you'll be at the forefront and have a direct influence on the next step of building the "business team": demand gen, branding, partnerships, community initiatives, sales, retention, finance etc.

    You'll be in charge of defining, prioritizing, and iterating on lead generation campaigns with high velocity (phase 1), until they reach a satisfactory success milestone, before scaling them (phase 2), and keep monitoring and improving them (phase 3).

    Must-haves

  • 3 years + in growth (quantitative, process, automation driven growth)
  • Very metrics driven and ops/optimization driven. For instance: experience using 'clearbit', scoring mechanisms, automations to test and then scale workflows, rather than experience writing content and establishing partnerships or organizing events
  • Experience working to promote a B2B technical product, with sales cycle spanning from 3 to 12 months. For instance: Data Observability tools, Database companies, Infrastructure or API products; ; rather than HRtech (e.g., payroll, ATS), prosumer banking (e.g., BNPL, SMB banking), tech adjacent products such as consulting or educational programs)
  • No need to be an experienced back-end engineer, but an understanding of:
  • Data: SQL queries
  • Automations / APIs: webhooks, how APIs work, can read a doc
  • Basic front-end
  • Early stage experience and appetence: love the challenge of organizing chaos and the sense of urgency the early stage phase
  • US based: SF (ideally) or NYC

    Learn more how we think and work
    Open-source does not win by being cheaper

    Post-mortem of our 1st YC startup: a Reverse ETL

    How soon should you have a design system?

    How we ship fast: our framework

    Our Values

    Ambition: we aim big, because otherwise, where is the fun?

    Progress: we care more about the grit, the steep learning curve, the resilience and creativity muscles, than the current status or where you come from.

    Humble confidence: we know our strengths and always strive for excellence, but we also know there's so much we don't know yet

    Pay it forward: we've all started somewhere, people gave us a hand when we needed one, we don't forget this, and reinforce this positive cycle

    Not taking ourselves too seriously: we are ambitious, restless learners and hustlers, but at the end of the day, our health (physical and mental), and our loved ones are what matter the most.

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