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    Marketing Manager- US - Richmond, United States - Osborn

    Osborn
    Osborn Richmond, United States

    2 weeks ago

    Default job background
    Description
    Coordinate the operations of marketing initiatives to meet organizational objectives.
    Maintain effective management of marketing, communications, advertising and promotional activities to meet organizational needs.
    Help develop and implement marketing plans and projects for new and existing products.

    Support the operation of all digital marketing initiatives, primarily focused on electronic media such as the company's websites, SEO, SEM, Paid ads, Google Analytics and CMS.

    Propose changes to the site focused on improving site relevance and traffic.
    Evaluate SEO reports, Google Analytics and Paid ad performance and propose updates to the website with the objective of improving site performance, traffic, engagement, and relevance

    Establish and maintain a Social Media Calendar, prepare and post content and paid ads, , track and report the levels of engagement and propose action plans.

    Support the Influencer Strategy and initiatives by maintaining relations with influencers and providing them with material and content needed to promote the brand and products.


    Manage industry trade show activities:

    prepare and maintain annual schedule; coordinate booth personnel and event services; direct trade show vendors; select, order and ship product, demo units, literature, clothing, giveaways and booth properties; maintain trade show files and database, and track expense budget.

    Manage the productivity of the marketing plans and projects, prepare monthly scorecards.
    Manager Literature inventory, including creating purchase orders and coordinating the payment of vendor invoices.
    Support the activities related to Product Information Management System, Produce and keep product enhanced content, images, keywords and specifications.
    Direct graphic .design activities
    Lead position in marketing function.
    Other duties and responsibilities performed as assigned.
    Bachelor's degree in Marketing, Business administration, or a related field required.
    Minimum of five years of marketing management.
    Attention to detail and ability to manage multiple projects promptly.

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