- Must tailor recruitment marketing strategies to appeal to local markets and specific job segments
- Responsible for developing campaigns that communicate the authentic employee experience to attract high demand service-trained individuals who will thrive here
- Recommend innovative campaigns to advance our employer brand footprint
- Lead campaigns to influence how we are perceived as an employer, building and implementing marketing strategies (both messaging and creative), and implementing programs in various internal and external channels
- Activate our Employee Value Proposition (EVP), internally and externally, and create and execute our Employer Brand strategy, positioning the client as the employer of choice in the life safety industry
- Build and facilitate the production of content (written, visual & video) that helps us achieve our employer brand, talent acquisition goals
- Design opportunities for all employees to promote the company as the employer of choice. This includes building engagement so that employees participate in the promotion opportunities
- Develop editorial calendar and campaigns that support the companys voice and presence across a multiple channels, including careers website, digital platforms (LinkedIn, Glassdoor, etc.) and social platforms
- Partner with talent acquisition and field stakeholders across the organization to understand their hiring challenges, strategizing on a marketing plan and bringing it to life
- Manage recruitment vendor partnerships, including planning and aligning strategies, resources, and budgets
- Spearhead designing of metrics for all social and brand efforts to test for effectiveness and ROI
- Bachelor's Degree in Marketing or related field (i.e. communication, journalism, etc)
- 3-5 years of HANDS ON content creation experience from start to finish across various platforms (social media, website, employer branding, printing)
- 2 years of experience managing end-to-end projects - relating to this field
- 2 years managing others - directly or indirectly
- Experience in demand generation and marketing campaigns
- Someone who has a GRIT mentality and is willing to get creative in using a human-based approach to marketing (not someone who creates a generic post to send out)
- This individual will be a team of 1, so they must be able to multitask & work independently but also work cross-functionally with other departments
- Experience with Canva (or Adobe) & CMS (Content Management System)
- A CULTURE FIT - Entrepreneur mindset, team player, great personality, creative
- Experience working with the HR team or TA team on recruitment specific campaigns or social media
- Comes from a start-up background
- Experience in a relationship-based role
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Marketing Manager - Alpharetta, United States - Insight Global
Description
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