- Creation of campaign strategy with supporting assets to reach healthcare decision makers including, but not limited to, messaging, channels, collateral, case studies, etc.
- Play a critical role as both strategist and storyteller, creating and delivering effective messaging and value propositions at the right time and place to the right audience
- Ability to manage multiple projects, determine project urgency and create detailed marketing plans
- Interfacing with sales to determine sales enablement needs before, during and after campaign launch
- Collaborate with the sales team to ensure alignment between trade show strategies and sales goals, providing them with the necessary tools and resources for successful event participation
- Play an active role aligning and communicating to cross-functional teams on campaign strategy/plan, tactic deliverables and post campaign measurement
- Leveraging data, reporting and insights to set campaign goals, measure success, and continually refine campaign development toward better engagement
- Analyzes pre-determined KPIs with sales team leadership and adjusts programs as needed
- Works with data team to generate insights about marketing direction
- Understands and translates the industry landscape, market opportunities, key issues and trends
- Works with divisional leadership to learn specialty-specific market challenges
- Proactively addresses market trends and competitive activity
- May attend sales and client conferences as needed
- May work on special projects or other duties as assigned
- May communicate with clients and clinicians as needed
- Bachelor's degree or equivalent experience required
- 5+ years of experience in marketing, brand management, and/or sales enablement
- Ability to adhere to and exhibit the Company Values at all times
- Working knowledge of Microsoft Word, PowerPoint, Outlook, and Teams
- Advanced Microsoft Excel skills
- Working knowledge of Salesforce or relative CRM systems
- Strong understanding of demand generation strategies and tactics
- Ability to perform market and competitive research
- Ability to effectively manage multiple competing priorities in a fast-paced sales environment
- Strong communication skills - both oral and written
- Ability to build strong business relationships at all levels
- Excellent interpersonal skills
- Strong attention to detail
- Strong organizational and time management skills
- Ability to work independently and collaboratively
- Solid critical thinking and creative problem-solving skills
- Ability to consistently meet goals, commitments, and deadlines
- Ability to work with sensitive information and maintain confidentiality
- Ability to travel up to 10%
- Ensures Accountability
- Customer Focus
- Action Oriented
- Decision Quality
- Instills Trust
- Plans and Aligns
- Collaborates
- Demonstrates Self-Awareness
- Communicates Effectively
- Strategic Mindset
- Typical office environment - sedentary with typing, writing, reading requirement
- May be able to sit or stand
- Speaking, reading, writing, ability to use a telephone and computer
- Ability to exert up to 10 lbs. of force occasionally
- Ability to travel up to 10%
- Ability to interpret various instructions
- Ability to deal with a variety of variables under only limited standardization
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Marketing Manager - Alpharetta, United States - Jackson Healthcare
Description
Overviewhas been leading the way in a booming healthcare industry since 1995.
Locum Tenens is a Latin phrase meaning, "to substitute for." When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed.
Every associate at plays a role in getting patients seen, no matter what they studied in school or what their role is here.
Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities.There's nothing ordinary about a typical day here, take a look for yourself:
We are a Jackson Healthcare company and we are now the second largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.
The Marketing Manager is responsible for the execution of marketing programs to advance our client strategy through strategic partnerships, thought leadership, data insights, and content creation.
Reporting to the Senior Director of Client Marketing, this individual will partner closely with the sales teams and the broader marketing department to drive and execute marketing campaignsESSENTIAL FUNCTIONS AND BASIC DUTIES:
Marketing Strategy and Execution - 50%
KEY COMPETENCIES REQUIRED
Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).
Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).
Paid maternity and paternity leave.401K with 35% match for every dollar up to 8%.
PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.
Tuition reimbursement for continuing education.
An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.
EEO StatementLocum Tenens is an EEO/AA Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability or protected veteran status.
We celebrate diversity and are committed to creating an inclusive environment for all of our associates.#J-18808-Ljbffr
