- Ensures Accountability
- Customer Focus
- Action Oriented
- Decision Quality
- Instills Trust
- Collaborates
- Demonstrates Self-Awareness
- Strategic Mindset
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Marketing Manager - Alpharetta, United States - LocumTenens
Description
Overviewhas been leading the way in a booming healthcare industry since 1995.
Locum Tenens is a Latin phrase meaning, "to substitute for." When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed.
Every associate at plays a role in getting patients seen, no matter what they studied in school or what their role is here.
Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities.There's nothing ordinary about a typical day here, take a look for yourself:
.
We are a Jackson Healthcare company and we are now the second largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.
The Marketing Manager is responsible for the execution of marketing programs to advance our client strategy through strategic partnerships, thought leadership, data insights, and content creation.
Reporting to the Senior Director of Client Marketing, this individual will partner closely with the sales teams and the broader marketing department to drive and execute marketing campaignsESSENTIAL FUNCTIONS AND BASIC DUTIES:
Marketing Strategy and Execution - 50%
Creation of campaign strategy with supporting assets to reach healthcare decision makers including, but
not limited to, messaging, channels, collateral, case studies, etc.
Play a critical role as both strategist and storyteller, creating and delivering effective messaging and value
propositions at the right time and place to the right audience
Ability to manage multiple projects, determine project urgency and create detailed marketing plans
Interfacing with sales to determine sales enablement needs before, during and after campaign launch
Sales Enablement - 15%
Collaborate with the sales team to ensure alignment between trade show strategies and sales goals,
providing them with the necessary tools and resources for successful event participation
Play an active role aligning and communicating to cross-functional teams on campaign strategy/plan, tactic
deliverables and post campaign measurement
Reporting and Data Analytics - 20%
Leveraging data, reporting and insights to set campaign goals, measure success, and continually refine
campaign development toward better engagement
Analyzes pre-determined KPIs with sales team leadership and adjusts programs as needed
Works with data team to generate insights about marketing direction
Market Research and Intelligence - 15%
Understands and translates the industry landscape, market opportunities, key issues and trends
Works with divisional leadership to learn specialty-specific market challenges
Proactively addresses market trends and competitive activity
SECONDARY FUNCTIONS (IF APPLICABLE)
May attend sales and client conferences as needed
*May work on special projects or other duties as assigned
SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY
May communicate with clients and clinicians as needed
QUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONS
Bachelor's degree or equivalent experience required
5+ years of experience in marketing, brand management, and/or sales enablement
KNOWLEDGE, SKILLS, AND ABILITIES
Ability to adhere to and exhibit the Company Values at all times
Working knowledge of Microsoft Word, PowerPoint, Outlook, and Teams
Advanced Microsoft Excel skills
Working knowledge of Salesforce or relative CRM systems
Strong understanding of demand generation strategies and tactics
Ability to perform market and competitive research
Ability to effectively manage multiple competing priorities in a fast-paced sales environment
Strong communication skills - both oral and written
Ability to build strong business relationships at all levels
Excellent interpersonal skills
*Strong attention to detail
*Strong organizational and time management skills
Ability to work independently and collaboratively
Solid critical thinking and creative problem-solving skills
Ability to consistently meet goals, commitments, and deadlines
Ability to work with sensitive information and maintain confidentiality
Ability to travel up to 10%
KEY COMPETENCIES REQUIRED
Plans and Aligns
Communicates Effectively
Typical office environment - sedentary with typing, writing, reading requirement
*May be able to sit or stand
Speaking, reading, writing, ability to use a telephone and computer
Ability to exert up to 10 lbs. of force occasionally
Ability to travel up to 10% of the time
Ability to interpret various instructions
*Ability to deal with a variety of variables under only limited standardization
What is in it for you
Company-paid benets (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).
Healthcare benet options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).
Paid maternity and paternity leave.401K with 35% match for every dollar up to 8%.
PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.
Tuition reimbursement for continuing education.
An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.
EEO StatementLocum Tenens is an EEO/AA Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability or protected veteran status.
We celebrate diversity and are committed to creating an inclusive environment for all of our associates.#J-18808-Ljbffr
