Marketing Project Manager - Alpharetta, United States - Ashton Woods Homes

Ashton Woods Homes Alpharetta, United States

1 week ago

Description

Position Title:
Marketing Project Manager

Position Reports to (Title): Director of Marketing

Direct Reports to Position (Title): NA

Company Overview

With a focus on the entry level market, Starlight Homes is making the dream of home ownership a reality for people who previously believed that the prospect of owning a home was beyond their reach.

Our mission is to serve as a trusted guide during the home buying process, navigating buyers through what they perceive to be an intimidating process, helping to make their dreams come true.

Starlight Homes sold its first home in 2017 and has quickly grown to a top 25 builder with more than 50 active communities.

Headquartered in Atlanta, Georgia, Starlight Homes sells new homes in Atlanta, Austin, Charleston, Dallas, Houston, Orlando, Phoenix, Raleigh, San Antonio, and Tampa.

We will also see additional growth and expansion into the Nashville market in the next 12 months.

Together with our parent company 2023's Builder of the Year Ashton Woods, we're proud to say that we've helped over 60,000 families take the first step and achieve their dreams of homeownership.

Position Overview

Starlight Homes' success is driven in large part by its differentiated approach to the marketing funnel leveraging a data-based model.

As such, the Marketing Project Manager plays an important role in driving the overall performance of the business. This role will have ownership of managing our marketing efforts across multiple markets.

This is great opportunity to join our growing corporate marketing team and contribute to the continuous expansion of the Starlight Homes brand.

KEY JOB DUTIES / RESPONSIBILITIES INCLUDE (but are not limited to):

Website Management
Continually audit and manage updates to , including copy, floor plans, photography, virtual tours, maps, standard features, promos, etc.

Monitor and edit all Starlight Homes content on third party sites (Zillow, Trulia, BDX, , New Home Source, etc.) for accuracy and update as necessary.

Update pricing on for price changes.
Update pricing/inventory on Sales Presentation tool.
Upload content including maps, features, pricing, and community details on to Sales Presentation tool for new communities.
Create and maintain Google business listings for new communities.
Division Marketing Support

Coordinate with Division Sales Leaders to ensure effective installation of all onsite signage, including community entrance, lot signs, sold/available signs, community flags, etc.

Organize community information for new communities in advance of launch. Manage launch tasks in advance of community grand openings.

Review regular reporting on sales team communications with leads via phone and email, and provide quantitative and qualitative feedback and training opportunities.

Order marketing supplies/collateral for divisions.
Process invoices and maintain marketing and advertising budget for division spend.

Maintain a good line of communication with the Starlight Homes team members on our corporate and division sales and marketing teams.

Work closely with division management to execute successful division launches & community grand openings with activities including, but not limited to, helping division teams coordinate events, ensure on-brand installation of sales offices, etc
Serve as local market expert responsible for monitoring competitive activity online and offline. Provide insights on division performance and local market challenges/successes during monthly calls with agency partners.

Maintain a data-based, analytical approach to the business, mining Salesforce to garner insight and make recommendations for funnel conversion improvement in collaboration with corporate sales team.

Monitor community traffic and conversion metrics on a weekly basis to identify trends and make marketing plan recommendations to continually improve performance.

Key Business Skills / Experience Required

Minimum 3 years of marketing experience required.
BA/BS in Sales, Business, Marketing, Communications, or related field required.
Client/Customer Service experience preferred.
Highly organized with attention to detail & eye for quality execution
Outstanding written and verbal communication skills
Digitally savvy, able to learn and bounce across multiple technology platforms with ease
Ability to work effectively managing multiple projects under tight deadlines
Excellent organizational skills, interpersonal skills, positive can-do attitude
Possess an innate marketing acumen and a passion for the consumer.
Dedication to providing outstanding customer service.
Working experience in Canva is a plus.
Working experience of Salesforce or similar enterprise-level CRM system and Google Analytics is a plus.

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