Marketing Manager - Alpharetta, United States - Insight Global

    Insight Global
    Insight Global Alpharetta, United States

    1 month ago

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    Insight Global background
    Description

    Day to Day:
    Must tailor recruitment marketing strategies to appeal to local markets and specific job segments
    Responsible for developing campaigns that communicate the authentic employee experience to attract high demand service-trained individuals who will thrive here
    Recommend innovative campaigns to advance our employer brand footprint
    Lead campaigns to influence how we are perceived as an employer, building and implementing marketing strategies (both messaging and creative), and implementing programs in various internal and external channels
    Activate our Employee Value Proposition (EVP), internally and externally, and create and execute our Employer Brand strategy, positioning the client as the employer of choice in the life safety industry
    Build and facilitate the production of content (written, visual & video) that helps us achieve our employer brand, talent acquisition goals
    Design opportunities for all employees to promote the company as the employer of choice. This includes building engagement so that employees participate in the promotion opportunities
    Develop editorial calendar and campaigns that support the company's voice and presence across a multiple channels, including careers website, digital platforms (LinkedIn, Glassdoor, etc.) and social platforms
    Partner with talent acquisition and field stakeholders across the organization to understand their hiring challenges, strategizing on a marketing plan and bringing it to life
    Manage recruitment vendor partnerships, including planning and aligning strategies, resources, and budgets
    Spearhead designing of metrics for all social and brand efforts to test for effectiveness and ROI

    Must Haves:
    Bachelor's Degree in Marketing or related field (i.e. communication, journalism, etc)
    3-5 years of


    HANDS ON
    content creation experience from start to finish across various platforms (social media, website, employer branding, printing)
    2 years of experience managing end-to-end projects - relating to this field
    2 years managing others - directly or indirectly
    Experience in demand generation and marketing campaigns
    Someone who has a GRIT mentality and is willing to get creative in using a human-based approach to marketing (not someone who creates a generic post to send out)
    This individual will be a team of 1, so they must be able to multitask & work independently but also work cross-functionally with other departments
    Experience with Canva (or Adobe) & CMS (Content Management System)
    A CULTURE FIT - Entrepreneur mindset, team player, great personality, creative

    Plusses:
    Experience working with the HR team or TA team on recruitment specific campaigns or social media
    Comes from a start-up background
    Experience in a relationship-based role

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