Marketing Manager - Alpharetta, United States - Insight Global

Insight Global Alpharetta, United States

4 weeks ago

Description

Day to Day:
Must tailor recruitment marketing strategies to appeal to local markets and specific job segments
Responsible for developing campaigns that communicate the authentic employee experience to attract high demand service-trained individuals who will thrive here
Recommend innovative campaigns to advance our employer brand footprint
Lead campaigns to influence how we are perceived as an employer, building and implementing marketing strategies (both messaging and creative), and implementing programs in various internal and external channels
Activate our Employee Value Proposition (EVP), internally and externally, and create and execute our Employer Brand strategy, positioning the client as the employer of choice in the life safety industry
Build and facilitate the production of content (written, visual & video) that helps us achieve our employer brand, talent acquisition goals
Design opportunities for all employees to promote the company as the employer of choice. This includes building engagement so that employees participate in the promotion opportunities
Develop editorial calendar and campaigns that support the company's voice and presence across a multiple channels, including careers website, digital platforms (LinkedIn, Glassdoor, etc.) and social platforms
Partner with talent acquisition and field stakeholders across the organization to understand their hiring challenges, strategizing on a marketing plan and bringing it to life
Manage recruitment vendor partnerships, including planning and aligning strategies, resources, and budgets
Spearhead designing of metrics for all social and brand efforts to test for effectiveness and ROI

Must Haves:
Bachelor's Degree in Marketing or related field (i.e. communication, journalism, etc)
3-5 years of

HANDS ON
content creation experience from start to finish across various platforms (social media, website, employer branding, printing)
2 years of experience managing end-to-end projects - relating to this field
2 years managing others - directly or indirectly
Experience in demand generation and marketing campaigns
Someone who has a GRIT mentality and is willing to get creative in using a human-based approach to marketing (not someone who creates a generic post to send out)
This individual will be a team of 1, so they must be able to multitask & work independently but also work cross-functionally with other departments
Experience with Canva (or Adobe) & CMS (Content Management System)
A CULTURE FIT - Entrepreneur mindset, team player, great personality, creative

Plusses:
Experience working with the HR team or TA team on recruitment specific campaigns or social media
Comes from a start-up background
Experience in a relationship-based role

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