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    Senior Manager, CRM Performance - Jersey City, United States - BetMGM

    BetMGM
    BetMGM Jersey City, United States

    2 weeks ago

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    Description
    Position:

    Senior Manager, CRM Performance

    Location:

    Jersey City, NJ

    Remote Status: Hybrid

    Job Id:

    2396

    # of Openings:

    1

    Senior Manager, CRM Marketing Performance

    Jersey City, NJ

    About Us

    We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

    We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

    We were recognized as one of Glassdoor's "Best Places to Work".

    About the Role

    MARTECH MANAGEMENT:
    • Become an expert in the MarTech architecture and oversee the daily performance of CRM tools- including Optimove, Exact Target and other internal and third-party tools.
    • Responsible for all campaigns land as scheduled, including daily processes will meet daily SLAs and ensure no room for campaign error.
    • Work with BI to ensure data is used optimal across all points in the architecture for BetMGM.
    • Develop monitoring and alerts with corporate parents to monitor campaign performance.
    • Own problem ticket process- connecting with internal marketing, IT, and external IT teams to ensure timely resolution of any issues.
    • Partner to monitor/manage IP and domain reputation with corporate parent
    • Work with data partners and push notification platforms to reduce deliverability delays.
    • Review messaging channel matrix to optimize player communication.
    MARTECH OPTIMIZATION:
    • Outline and drive best practice usage of CRM MarTech stack and build accountability within the wider team to follow accordingly.
    • Partner with all CRM teams to enable A/B/n Testing from ideation to analysis
    • Develop email marketing templates that enable scalable personalized campaigns
    • Establish best practices per communication channel to ensure optimal campaign build and customer journey
    • Collaborate with internal stakeholders to put forth enhancements 3rd party vendors to enhance the MarTech stack.
    • Partner with internal and external BI and marketing teams to ensure accurate, easily digestible campaign reporting.
    • Manage email and campaign deliverability monitoring, with strategic planning to improve status quo. Both for transactional communications and targeted marketing messages.
    CRM TRAINING/LEARNING MANAGEMENT
    • Oversee CRM Technology Trainers responsible for onboarding training to CRM and MarTech tool users.
    • Partnership with the product team to develop new enhancements and features to existing tech stack.
    • Partner with Product and Customer Care teams to ensure knowledge transfer takes place and look to enhance
    • Evaluate Training Effectiveness through regular reviews to ensure relevance and accuracy
    Essential Functions
    • Must be able to stand or sit and operate computers and other technological devices for extended periods of time
    Qualifications
    • 8+ Years Experience in marketing technologies and coding languages, Salesforce credentials preferred- Email Marketing Manager, and Admin preferred
    • Strong analytical skills with the ability to identify trends and areas for improvement
    • Excellent communication and interpersonal skills
    • Passionate about solving sophisticated user (internal customers) facing problems, developing strategies and roadmaps, and completing plans to benefit our business.
    • Comfortable driving change management
    • Possess a test and learn mentality and be willing to dive into varying, often divergent projects.
    • Relevant education/experience strongly preferred in Marketing, Operations, Training, CRM Technologies
    Licensing Requirements

    As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

    About Our Culture

    Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
    • Believe in Your Game - Take your shot There's a freedom to explore ideas usually only start-ups are lucky enough to experience.
    • Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
    • Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
    • Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.
    What We Offer

    As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more

    Gaming Compliance

    Candidate must comply with and support the company's responsible gambling policies, procedures and initiatives.

    This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

    BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.

    We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.

    If you need assistance or accommodation with your application due to a disability, you may contact us at

    Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.

    Pay Range: $121,760 - $159,810 per year

    Apply for this Position
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