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    Principal Marketing Manager - San Jose, United States - Adobe

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    Full time
    Description

    JOB LEVEL

    P50

    EMPLOYEE ROLE

    Individual Contributor

    Principal PMM

    As an integral member of the Document Cloud Marketing team, you will drive product marketing for our Acrobat products. You will define key market opportunities for our product offerings, have a deep understanding of our customer and competitors. You'll partner cross-functionally with Product, Finance, Category Marketing, and Analytics. You will also understand and define key customer segments and help to define the product strategy.

    As a top-tier marketer, you have deep customer appreciation for the customers, are data driven, and proficient in marketing frameworks, channels and tactics. You understand software as a service and subscription models, excel at establishing relationships and credibility across diverse groups, a self-starter with strong initiative. You demonstrate excellent communication and are a strong leader and motivator of cross-functional teams.

    Responsibilities

    • Own and drive Product Marketing work including messaging, customer insights, product strategy and competitive insights.
    • Work closely with the Product teams to identify and nurture new product opportunities for growth
    • Develop compelling value proposition messaging for products to convince them to try, buy, and adopt our software.
    • Partner across Marketing, Sales, Finance, Product and analytics teams to define strategic opportunities and priorities. Own the communication and rollout.
    • Collaborate with category marketing, go-to-market execution teams, and central marketing teams to translate strategies into marketing initiatives.
    • Be a steward of the business, understanding financial impact, growth levers, dashboard.
    • Collaborate with research and insights teams to understand trends in the business and develop insights that translate into meaningful recommendations for growth
    • Understand trial strategies, lineup, promotion pricing

    Requirements:

    • BS/BA with 10+ years of marketing experience, technology company and SaaS experience preferred
    • Product Marketing experience, customer-first orientation, with experience with Consumer and/or small business preferred
    • Analytical, well verse in dashboards and research. Utilizes and interprets insights to advise decisions and strategic direction
    • Demonstrates test & learn, and growth mentality
    • Demonstrated leadership success in multifaceted environments, rapidly anticipating and adapting to shifting priorities
    • Strong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives; highly collaborative work style
    • Proficient in market research and how to utilize research and data to advise marketing strategies
    • Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations
    • Exceptional analytical, verbal, and written communication skills
    • Excellent program management skills
    • Global cultural awareness and experience with global teams
    Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $123,200 -- $245,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

    At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

    In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

    Internal Opportunities

    Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We're glad that you're pursuing a new opportunity at Adobe

    Put your best foot forward:

    1. Update your Resume/CV and Workday profile – don't forget to include your uniquely 'Adobe' experiences and volunteer work.

    2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you're interested in.

    3. Check out these tips to help you prep for interviews.

    4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

    Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

    At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

    If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact


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